Avatar for L.D. Karch

What GA4 means for analysts — and for the future of marketing

What GA4 means for analysts — and for the future of marketing

If you’ve set up a new property in Google Analytics since October, you’ve likely noticed a pretty drastic install experience. You can thank the rollout of Google Analytics 4 for the shock to your system. Since October, GA4 is the default property type for new websites added to GA.  Since […]

Read Article
Avatar for L.D. Karch

Connecting to user values — and pressing pause on content churn

Connecting to user values — and pressing pause on content churn

Starting a new content channel can feel like hitting the gym on January 1: you’re excited to burn through those new goals, you know what you need to do, you’ve researched every pitfall from previous exercises. But, as you repeat the process…maybe the novelty has worn off a little. By […]

Read Article
Avatar for L.D. Karch

UX design with your reader in mind for high performing content

UX design with your reader in mind for high performing content

As marketers, we work under a dichotomy of  bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along with search’s reliance on user traffic, means that readability for people typically translates into great […]

Read Article
Avatar for Erin Acheson

Free Google Shopping Listings: Who Wins and Who Loses?

Free Google Shopping Listings: Who Wins and Who Loses?

The percentage of page real estate occupied by free listings in Google Shopping has gone from 0 to 48% in a little over one week (compared to 13% for paid listings, not including the horizontal scroll). The rationale, according to Bill Ready (Google’s president of commerce) is that “threats” are […]

Read Article

    Register now to be notified of all webinars and events.

    Subscribe to our newsletter

    You’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.

      This site is protected by reCAPTCHA and the Google
      Privacy Policy and Terms of Service apply.
      Copyright 2022 Ginzamarkets, Inc. All Rights Reserved.
      Where do you rank? Click here to find out