The latest updates from DemandSphere, including analysis and reports on the latest trends in the industry, covering everything from enterprise SERP monitoring to algorithm changes, data engineering, and more.
DemandSphere eCommerce Posts
If you’ve set up a new property in Google Analytics since October, you’ve likely noticed a pretty drastic install experience. You can thank the rollout of Google Analytics 4 for the shock to your system. […]
What GA4 means for analysts — and for the future of marketing Read more
Paid search isn’t the “set it and forget it” solution that marketers sometimes make it out to be (try as we might to toss out keywords, spend money, and get leads). Just like every other
The customer journey through paid search Read more
Starting a new content channel can feel like hitting the gym on January 1: you’re excited to burn through those new goals, you know what you need to do, you’ve researched every pitfall from previous
Connecting to user values — and pressing pause on content churn Read more
As marketers, we work under a dichotomy of bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along
UX design with your reader in mind for high performing content Read more
The percentage of page real estate occupied by free listings in Google Shopping has gone from 0 to 48% in a little over one week (compared to 13% for paid listings, not including the horizontal
Free Google Shopping Listings: Who Wins and Who Loses? Read more
