To remain competitive and ensure that prospects find your brand(s) online, you must communicate via multiple channels. Whether you are a manager responsible for all of these channels yourself, or an executive in need of a high-level overview, understanding multichannel marketing performance can help you in your quest to grow findability.
Hosts will be COO Erin Robbins O’Brien and Jolt Digital Media’s Steve Farnsworth. Steve (@steveology), a Forbes Top 50 Social Media Influencer, is a writer, blogger and speaker who addresses how smart companies can effectively integrate social media, PR 2.0 and content marketing.
Regardless of the marketing channels your company is using, ensuring that they are in concert will help you build a more successful multichannel marketing strategy to reach more of your target audience and deliver the messages they seek.