The mantra of different markets behaving differently is just as true for SEO as for any other activity. People in separate locations ask queries in different ways, have different content style or format preferences, and even use entirely different search engines. Likewise, how people search for information about one category varies from how they search in another. Knowing these distinctions, and how they’re changing, gives your brand an edge.
SEO Market Landscapes
Each market has its own exclusive search behaviors and trends, and while there are often many similarities as well, leveraging these differences is where a truly strategic SEO program can shine. If your brand has multiple point of sale sites, operates in more than one market or language, or even if you’ve been focused on a local market and are looking to expand nationally, DemandSphere’s search specialists provide the market-specific insights you need to set you apart from your competitors.