Market Analysis & Category Research
Understanding search nuances from market to market and from one category to the next are essential for SEO success and ultimate findability.
People in separate locations query differently, have different content styles, and use different search engines.
SEO Market Landscapes
The mantra of various markets behaving differently is just as true for SEO as for any other activity. People in separate locations ask queries in specific ways, have unique content styles or format preferences, and even use entirely different search engines. Likewise, how people search for information about one category varies from how they search for another. Knowing these distinctions and how they’re changing gives your brand an edge.
Each market has its exclusive search behaviors and trends, and while there are often many similarities as well, leveraging these differences is where a truly strategic SEO program can shine. If your brand has multiple point-of-sale sites, operates in more than one market or language, or even if you’ve been focused on a local market and are looking to expand nationally, DemandSphere’s search specialists provide the market-specific insights you need to set you apart from your competitors.
- Current market keyword data
- Search volume trends by search engine
- Search trends by search engine and device
- Country level analysis
- City specific search opportunities and competitors
- Competitor content trends
- Segment Map association