Keyword Research and Competitive Strategy
Content Gap Analysis
Content Gap analysis will help you to see exactly where you are winning, and where you are not. No matter how optimized your site is, there are always untapped opportunities. Find them with Content Gap.
- Winning – Simply put, your domain has the best rank compared to your tracked competitors
- Losing – At least one tracked competitor ranks higher than your domain
- Owned – Your domain has the highest average rank for the selected timeframe (great for reporting)
- Invade – Your domain’s average rank is below position 10, but at least one tracked competitor is in position 1-10 (essentially content you should be targeting for improvement)
- Opportunity – Your domain doesn’t rank (50+), but at least one of your competitors does (another opportunity segment worth reviewing)