Resources Archive | DemandSphere

SEO and Content Audits: A Marketers Guide

SEO and content audits for your site: The marketers 101 guide to getting what you pay for in site audits If you’ve ever wondered why you need an audit, what the types of audits are, what you should be looking for in each type, how long they take, and service […]

Keyword Research Strategy for Content Marketing and SEO – Episode 1

To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword strategy involves an understanding of why your organization offers what it offers, how it resonates with audiences, what it looks like your target market with relationship to competitors, and measures the efficacy […]

Keyword Research for Content Marketing and SEO – Episode 2

A good keyword strategy both gathers information from, and informs, every aspect of the marketing ecosystem. It should be a cyclical, dynamic strategy. To build the best keyword strategy we must be tuned into all ways our audience interacts with us. No part of engagement should be left out. To […]

Keyword Strategy for Content Marketing and SEO – Episode 3

Implementing your keyword strategy can be the trickiest part of the process. You’ve done the research, dug through the data, and put together a Segment Map (or we’ve done all that for you!) – but now you’ve got to put it into practice. Check out the third episode of the […]

Keyword Strategy for Content Marketing and SEO – Episode 4

Gaining insights from your keyword research and strategy is the end goal, and being able to report on those insights is critical. In our fourth episode on keyword strategy, we discuss: Gathering insights using your Segment Map Tying keyword strategy to KPIs Ongoing monitoring and keyword research Keyword benchmarking

SEO Basics for Content Marketers

In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing a simple SEO strategy in […]

Optimizing the SEO and Content Creation Process

If you’re looking to optimize the SEO and content creation process together, you’re right on! We were lucky enough to have Senior SEO at Search Discovery, Jacob Stoops and Taby Arthur, Social Media Producer and Digital Marketing Specialist for Denison University speak to us at Found Conference about exactly this topic […]

Creating a user-centered content strategy – Found Conference

Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]

Get Found Friday – Google Search Console 2018 Updates – Impact on Marketers and SEOs

Google is rolling out the biggest changes to Search Console (formerly Webmaster Tools) in years – and it will impact marketers, SEOs and webmasters in their ability to get their content found. Search Console updates for 2018 In today’s episode, we explore what they’ve got planned so far and how […]

The trouble with multiple marketing platforms

A good SEO dashboard will supercharge content marketing teams, ensuring that they are taking advantage of every opportunity to perform well in search engines. Our customers are businesses that survive based on their performance in SEO and we’ve compiled this list of dashboard functionality and best practices into a single […]

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