If you’ve ever wondered why you need an audit, what the types of audits are, what you should be looking for in each type, how long they take, and service options – we’ve got the info for you.
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To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword strategy involves an understanding of why your organization offers what it offers, how it resonates with audiences, what it looks like your target market with relationship to competitors, and measures the efficacy […]
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A good keyword strategy both gathers information from, and informs, every aspect of the marketing ecosystem. It should be a cyclical, dynamic strategy. To build the best keyword strategy we must be tuned into all ways our audience interacts with us. No part of engagement should be left out. To […]
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Implementing your keyword strategy can be the trickiest part of the process. You’ve done the research, dug through the data, and put together a Segment Map (or we’ve done all that for you!) – but now you’ve got to put it into practice. Check out the third episode of the […]
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Gaining insights from your keyword research and strategy is the end goal, and being able to report on those insights is critical. In our fourth episode on keyword strategy, we discuss: Gathering insights using your Segment Map Tying keyword strategy to KPIs Ongoing monitoring and keyword research Keyword benchmarking
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In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing a simple SEO strategy in […]
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If you’re looking to optimize the SEO and content creation process together, you’re right on! We were lucky enough to have Senior SEO at Search Discovery, Jacob Stoops and Taby Arthur, Social Media Producer and Digital Marketing Specialist for Denison University speak to us at Found Conference about exactly this topic […]
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Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]
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Google is rolling out the biggest changes to Search Console (formerly Webmaster Tools) in years – and it will impact marketers, SEOs and webmasters in their ability to get their content found. Search Console updates for 2018 In today’s episode, we explore what they’ve got planned so far and how […]
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Do you have the best SEO tool for your business? If you’re wondering if you’re getting the most out of your website from organic traffic, check your tool against this checklist.
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During Found Conference, Lindsay McGuire joined us to speak to the audience about content creation for humans in a way that search engine algorithms can appreciate. What’s wrong with my current content creation process? Maybe nothing. Or maybe it’s good but not great? Maybe you don’t have a process? No […]
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We absolutely loved Elizabeth McCumber‘s Found Conference presentation on better content creation by “taking a content cleanse” – even though we were a little nervous at first! What is a content cleanse and how will it improve content creation? We’ll let Elizabeth explain that in her video, and in the […]
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If you can snag 10 minutes with Lindsay Hotmire, do it. A brand strategist and clarity agent for entrepreneurs, Lindsay joined us for Found Conference recently. Her approach to creating authentic content is important for small brands, big enterprises, emerging entrepreneurs, and everything in between. Building brand authenticity Lindsay brings […]
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When Debbie Gillum joined us for Found Conference and wanted to share how she comes up with what to post for The Ohio State University’s College of Veterinary Medicine – we said “heck yeah!” Do I need a social media content calendar and how does it impact SEO? If you’re […]
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Found Conference was excited to have Zaine Clark join us from Seer Interactive to share tips on how to audit your backlink profile. In his presentation Zaine outlines: What are backlinks and why they matter to your SEO What to look for when performing a backlink audit What to do […]
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Found Conference happened during the COVID-19 pandemic. To address the outpouring of content that accompanied it, Tyler Cameron gave us an overview on content marketing during a crisis. During his presentation, he focused on: Identifying current business priorities and audience needs Prioritizing evergreen content that will help the audience now […]
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If you’re trying to figure out why your pitches for a better SEO budget are falling flat, consider watching Tracy McDonald‘s Found Conference presentation. By examining the audience for your pitch, and the opportunities your content have, you’re more prepared to make a statement that resonates with executives. Take a […]
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Getting organic traffic to your site but struggling to convert? Maybe you’re getting traffic but repeat visits are rare? Karen Hopper, Sr. Data Strategist at M+R joined Found Conference to tell us how to build relationship with our organic visitors through better data, SEO, and content marketing practices.
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Join Jenna Ahern, CEO and Founder of Guardian Owl Digital, as she talks about technical SEO tips that can make your reporting more impactful. During her presentation at Found Conference, Jenna discussed better Google Analytics and Search Console views, tools that can help you refine your keyword focus, and more […]
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If you’re looking to get a better understanding of the SEO world, or just brush up on existing skills, take a look at Jasz Joseph‘s Found Conference presentation on three key parts of SEO. Her presentation uses the analogy of SEO and your home, calling technical SEO the plumbing and […]
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We got a master class from Michael Sanders during Found Conference on how to do the most powerful content creation possible in red-taped industries – or in any industry! Michael’s current work with NTI focuses on helping people helped revive a brand and build a marketing department that yielded coverage […]
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If you’ve wondered whether or not advocates, influencers, and content creators can boost your marketing strategy – it’s a big “yes!” and Dwayne Waite tells us why during Found Conference. Dwayne’s work with Schell Games, the country’s largest entertainment and education game development studio, brought expertise in what to do […]
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Still using the marketing funnel as your guide for the customer journey? Amanda Farley, Partner at SSDM digital agency, tells us why that’s not going to work anymore. (And maybe it never did!) Longtime hater of the marketing funnel, I tend to agree with Amanda and it was great to […]
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One of the reasons there were two sections on content creation during the most recent Found Conference is because it’s what the audience tells us time and time again that they struggle with most. While content creation is a many nuanced beast, it seems the simple issue of, “What is […]
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We were fortunate to nab some time from Tom Shapiro, CEO of StrataBeat, to talk about his approach to using behavioral intelligence in marketing strategy. Specifically to kick that crappy content right in the kisser! We’ve all seen it, and most of us have created it: Crappy content. There’s a […]
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Did you know that SEO and paid media are actually best friends? Joel Acheson does. He walks us through the convergence of SEO and paid media – and how you can use it to capitalize on your marketing efforts during Found Conference. He looks at SEO and paid media together […]
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If you know that you’ve got some SEO gaps and you’re afraid they’re a bit too technical for you to tackle – give Aaron Denny‘s Found Conference presentation a look. He takes a marketer-friendly approach to some tough SEO questions that will help improve your content performance. Whether you’re a […]
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Following the algorithm changes of Google means you’re chasing the wrong issue. When Google makes algorithm updates, it’s in response to the behavioral changes we’re seeing in the market. How people are answering questions, what they’re searching for, and why. If you want to look at some of the ways […]
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If the title of the page didn’t scare you – you’re in the right place! Danielle Rohe joined Found Conference to talk about rendering JavaScript for SEO and the positive impact it can make for your site.
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A good SEO dashboard will supercharge content marketing teams, ensuring that they are taking advantage of every opportunity to perform well in search engines. Our customers are businesses that survive based on their performance in SEO and we’ve compiled this list of dashboard functionality and best practices into a single […]
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