The latest updates from DemandSphere, including analysis and reports on the latest trends in the industry, covering everything from AI search on Google and other platforms to enterprise SERP monitoring, algorithm changes, data engineering, and more.
The DemandSphere blog is the best place to get AI search and SEO news, tips, and tool updates. The blog keeps up with Google algorithm changes and industry news. We also recap our Found Friday episodes here and announce Found Conferences.
Found Friday is our weekly web series where we discuss all things search and content marketing. We often invite guests from the industry to discuss trending topics and news. Guests are invited from around the SEO and marketing space. If you want to join us as a guest, we would love to hear from you!
Our Found Conferences happen in cities around the world, including New York, San Francisco, Tokyo, and Columbus. Found Conferences bring together agency and in-house marketers, as well as tool providers, journalists, and students. We invite our audience to participate through debate and discussion with our presenters. The unique and intimate Found Conference format makes for an unforgettable experience for all attendees. If you would like to have a Found Conference in your city, be sure to contact us.
If you’re looking for more on search engine optimization, content marketing, or marketing strategy, the DemandSphere blog is a great source. We post articles by our team members, as well as guest bloggers from around the industry. We bring you news from around the world, keeping up with SEO trends from Europe, Asia, and other markets. Whether you’re looking for updates on local search, mobile optimization, page speed testing, the latest in ranking trends, or competitor intelligence – we have it!
We are always on the lookout for the latest trends and news, and updating our platform and product offerings to reflect them. You can learn more about our suite of SEO and content marketing products on the DemandSphere site.
Don’t miss the latest SEO and content marketing news – subscribe to our RSS feed or join our email list.
We’re excited to announce that we are the first platform in our industry to track Google AI Mode. We are working to scale this for all of our clients and have demos available now for […]
We’re the first platform to track Google AI Mode Read more
I’ll be speaking later today at SMX Advanced (Boston) on the topic of using a unified view of all the available data we have as marketers in order to discover new opportunities for growth in
Q1 and this first half of Q2 have been the busiest quarters at DemandSphere, to date. We have grown faster than expected and have been working overtime to meet all of the changes that are
Seven of us from the DemandSphere team attended brightonSEO last week. Party in London Before heading to Brighton, we spent a few days in London for meetings. We also held a party at The Hawksmoor
DemandSphere in London and Brighton Read more
I will be speaking about the relationship between AI search engines and traditional organic SERPs from Google and Bing. Here is the link to my slides on Speaker Deck.
April 2025 brightonSEO Presentation Read more
Anybody in SEO over the last few days will tell you that Google made some changes that took out the ability of most rank trackers to accurately collect data. There appear to have been at
Observations on the January SERPpocalypse Read more
I’m very excited to announce an addition to our leadership team, Duncan Sze. Duncan joins us as VP, Enterprise, where he will be responsible for our growth in our global markets (outside of Japan), including
Welcoming Duncan Sze to DemandSphere Read more
As a follow-on to yesterday’s post about AI search strategy, I wanted to provide a practical example of what this looks like. There is a lot of attention being given to visibility in AI search
A practical example of optimizing for AI search engines Read more
We’re, understandably, getting a lot of questions about AI search strategy in 2025. For a quick definition, AI search and AI search engines refer to the new type of search interactions that include interaction between
AI Search strategy in 2025 Read more
It’s that time of year again! The DemandSphere team will be at brightonSEO San Diego again next week. Access the slides here.
brightonSEO San Diego Slides Read more
Last week at Google I/O, Google referred that what everybody has been calling SGE as AI Overviews. They also announced that they are rolling it out to everybody, but they did not mention a small
April has been a busy month for the DemandSphere team. As mentioned in my previous post, I spent a week with our Tokyo team earlier this month, where we held another FOUND Meetup. I also
Going beyond “what happened” in SERP analytics: BrightonSEO April 2024 Read more
I’ve just returned home the UK, wrapping up another successful journey to brightonSEO, which will write about in my next post. April has been a very busy month overall, however, because two weeks before going
Google just announced two new updates: a Core Update and a Spam Update. This Core Update targets “unhelpful” content and aims to significantly eliminate low-quality, unoriginal material. Google continues to assert that whether content is
Google’s March 2024 Core & Spam Update Read more
At DemandSphere, we pride ourselves on responding quickly to changes in the SEO landscape and solving the challenges that our customers face in a holistic manner. We take a three-pronged approach to our product roadmap:
DemandSphere Innovations in 2023 Read more
The last month has gone by in a flash. Early in September, I flew to Tokyo to meet with many of our amazing customers. We also hosted our FOUND Conference again, for the first time
Some updates and speaking at brightonSEO San Diego Read more
The DemandSphere engineering team has been hard at work building new features this summer, with a particular focus on giving SEOs and Agencies a big-picture view of their organic search performance. We’re pleased to announce
Summer 2023 Feature Updates Read more
A number of articles and discussions can be viewed more generally from the angle of how the budgeting and allocation for computing in the age of AI is going to affect website owners and content
The impact of compute on content and SEO (in both directions) Read more
