Avatar for L.D. Karch

Build your own ROI site calculator — and build a better pitch

Build your own ROI site calculator — and build a better pitch

So a marketer walks into a pitch… And blows it.  As marketers, many, many of us have been there: you visualize a full-scale campaign or new marketing initiative, and it simply doesn’t land with your clients or higher-ups. At Found Conference, Tracy McDonald from Seer Interactive talked about building a […]

Read Article
Avatar for L.D. Karch

Why your competitor tracking isn’t paying off — and how to do better.

Why your competitor tracking isn’t paying off — and how to do better.

What do we talk about when we talk about competitor tracking? For many of us, uncertainty makes competitor tracking an absolutely nightmare. That may be because we’re tracking incorrectly. On a recent Found Friday episode, our own Erin Acheson talked about competitor tracking — and why so many marketers struggle […]

Read Article
Avatar for L.D. Karch

Using the language of the “C” to get SEO buy-in

Using the language of the “C” to get SEO buy-in

Are you desperate for a better SEO budget? Are your requests for better resources falling flat? Do you have folders of rejected requests for a copywriter, SEO tracking tool, or simple piece of content? That’s, as we say in the business, highly relatable content. In order to capture the attention […]

Read Article
Avatar for L.D. Karch

Your content creation process: Concept creation is the key

Your content creation process: Concept creation is the key

The question comes up in every interview, clients demo, or panel meetup: “What’s your content creation process?” Some of us are all about Post-Its and planners, and some take a more…creative approach. But, how can your team be sure that it’s maximizing resources and creating usable, engaging marketing? It might […]

Read Article
Avatar for L.D. Karch

Keeping it real: Creating unique and authentic content

Keeping it real: Creating unique and authentic content

Does your brand have authenticity problems? They seem to be surging. Over the past year, plenty of brands have received negative feedback over sappy “in These Unprecedented Times” messaging. But, it feels inauthentic to not acknowledge how much our worlds have changed over the past several months. Enter: the authenticity […]

Read Article
Avatar for L.D. Karch

Let’s chat: Should chatbots be part of your content marketing?

Let’s chat: Should chatbots be part of your content marketing?

On a recent Found Friday, DemandSphere’s Erin Acheson caught up with Jasz Joseph, online marketing strategy manager at SyncShow, to chat about chatbots. SyncShow is an agency focused on manufacturing, transportation, logistics and professional service firms — but chatbots, and the content that populates them, are becoming more popular across […]

Read Article
Avatar for L.D. Karch

Connecting to user values — and pressing pause on content churn

Connecting to user values — and pressing pause on content churn

Starting a new content channel can feel like hitting the gym on January 1: you’re excited to burn through those new goals, you know what you need to do, you’ve researched every pitfall from previous exercises. But, as you repeat the process…maybe the novelty has worn off a little. By […]

Read Article
Avatar for L.D. Karch

Lessons from and for nonprofits on organic user engagement

Lessons from and for nonprofits on organic user engagement

Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising channels. Due to nonprofits’ public service role, organic is a major channel for incoming clients, donors, and information seekers. At Found Conference, […]

Read Article
Avatar for L.D. Karch

UX design with your reader in mind for high performing content

UX design with your reader in mind for high performing content

As marketers, we work under a dichotomy of  bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along with search’s reliance on user traffic, means that readability for people typically translates into great […]

Read Article
Avatar for L.D. Karch

Marketing funnel strategy – Better content through personalization

Marketing funnel strategy – Better content through personalization

If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers, we have the opportunity to capture data from multiple channels to understand our audience. However, by looking at past data, marketers tend to fall into a common trap: focusing on existing […]

Read Article

    Register now to be notified of all webinars and events.

    Subscribe to our newsletter

    You’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.

      This site is protected by reCAPTCHA and the Google
      Privacy Policy and Terms of Service apply.
      Copyright 2022 Ginzamarkets, Inc. All Rights Reserved.
      Where do you rank? Click here to find out