The latest updates from DemandSphere, including analysis and reports on the latest trends in the industry, covering everything from AI search on Google and other platforms to enterprise SERP monitoring, algorithm changes, data engineering, and more.
Here at DemandSphere, we’ve not only created plenty of marketing platform demos, we’ve sat through several ourselves. And, many of our clients mention that they’ve had rocky starts on the platform demo process. So, how […]
Survive marketing platform demo with your budget intact Read more
In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s language. One excellent way to do that: by using a translater. Community-building and influencer marketing are
How to curate marketing influencers – and become one in your own industry Read more
Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet
Creating a user-focused content strategy Read more
Whether you’re a seasoned SEO or a new copywriter, you likely have a set of writing habits that you may not even realize exist. That, and we’re all likely to get lazy on social media.
Content writing for SEO that resonates with your target audience Read more
We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to new products and brands that showcase someone achieving incredible results or having a great time.
Are Instagram influencers a good fit for your business? Read more
As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful.
GinzaMetrics Bridges The Gap Between Search and Social Analytics Read more
If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on an opportunity to boost your social media engagement. Knowing what your audience is talking about
Improve Social Media Posts and Engagement With Search Keywords Read more
A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers
Content Marketing Mindset Shift For Social Media Impact Part 2 Read more
At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500
New Era of Marketing Demands a Social Media Mindset Shift Read more
The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify
The Need to Link Social Media to Revenue Prompts Social Intelligence Suite Read more
Retweets, shares, and likes, all these interactions with your social media channels are easily tracked and recorded. The social media channels themselves try to give you as much data as they can on the social
Not Just Retweets and Likes. Measuring the Value of Social Media Read more
There are several important lessons that companies and agencies MUST learn about the use of social media if they wish to survive in this online age. The audience can constantly hear these lessons, but they
How to Attract Your Target Audience When Utilizing Social Media Read more
Fans of “Mad Men” were abuzz on social media this weekend with the much-heralded show’s season six finale. As I watched the hard-working agency folks at Sterling Cooper & Partners for the final time this
Mad Men and AMC Setting a Social Media Standard Read more
Stepping outside the proverbial box and into the unknown helped me to build an online community around running and living your dream. Following my passion has inspired others and pushed the limits of what is
Build an Online Community by Stepping into the Unknown Read more
I admit, as someone who loves popular news stories and content, I get a little jealous when I see a controversial post on a blog. These posts, with their heavy amount of comments and social
Why Flame Wars are Relevant to Content Marketing Read more
Using social media to build your personal brand can prove to be very useful in today’s technology-driven world. If you want to reach out to celebrities, philanthropists, or highly successful entrepreneurs, they are only a
4 Steps to Build Your Personal Brand Using Social Media Read more
Perhaps the most talked about story in social media or in tech over the last week or so is Yahoo’s $1.1 billion purchase of hot social network/microblogging platform Tumblr. There are so many angles to
But Would Your Grandma Use Tumblr? Read more
Twitter is not only a platform to connect with your current customers, it can help you acquire new customers, engage them in relevant conversations and collect pertinent data about them. Less than optimal Twitter pages
What Would Jack Dorsey Say About your Twitter Feed? Read more
