DemandSphere is the result of the evolution and growth of GinzaMetrics, an enterprise search and content marketing platform with clients around the world in a variety of organizations and roles.
The changes to the marketing landscape and, by extension, the roles that marketers play, has meant constant updates to data and insight needs by our users. Where SEO, content, email, social, paid, display, offline, and other channels once lived separately there are growing connective ties between online and offline experiences, and onsite and offsite content needs.
Our beginnings with GinzaMetrics in organic marketing and SEO data and analytics were a great starting point for understanding consumer intent and the foundation of findable content.
In fact, the idea for GinzaMetrics was conceived in the boardroom of one of our clients. Forty people were packed into a room to discuss the best way to scale SEO across dozens of sites the client owned. Representatives from the client’s brand managers, IT leaders, advertising agency and content production teams were all having a heated discussion about how to create high quality site content in a scalable fashion and how to decide what keywords to target in the first place.
Existing solutions included either cheap one-off tools or overpriced, clunky tools and neither option provided this client with the daily information they needed, when and in a view that they could use. It was in the middle of this discussion that we envisioned a powerful, yet easy-to-use SaaS platform to solve these problems in a way that took into account the complexities associated with large scale search and content projects.
Now, more than seven years later, we have grown to an organization that serves e-commerce, agency, B2B, and B2C clients of various sizes and team types around the world. Their needs for better insights that are tailored to their individual and organizational goals has lead us to the flexible, scalable product offerings of DemandSphere.
Ray has been working in the search and digital marketing space for more than a decade. Ray was the lead architect of the first enterprise SEO platform in the industry at San Diego-based Covario. After participating in Y Combinator in the Summer of 2010, he launched GinzaMetrics with the goal to help businesses create authentic interactions with their customers through SEO and content marketing. Ray has gone on to work with brands and agencies to increase their online findability both as a platform builder as well as an industry advisor and visionary. He has spoken at numerous industry events including ad:tech Tokyo, PR Summit, FOUND Conference SV, FOUND Conf NYC, DATA Conference, Media Finance Summit, LeadsCon NY August 2012, PubCon, Under the Radar Conference, and Y Combinator Ad Innovation Conference.
Erin brings over 15 years of technology marketing, strategy and business intelligence experience with large enterprises, agencies and startups alike. Her background includes behavioral studies, applied analytics, and communication theory – which she applies to the product strategy and approach of DemandSphere. Erin has lived and worked internationally and enjoys the distributed team style of DemandSphere, allowing ideas and inspiration from a variety of sources to influence the platform. Erin has spoken at a variety of conferences and events including PubCon, Content Marketing World, AdTech, FOUND Conf, and more. She also has published contributed articles and been quoted on nationally recognized news sites including Forbes, Wall Street Journal, Search Engine Journal and others.
Hiro co-founded Withfluence Inc., which operates influencer marketing platform that connects brands and social media influencers in 12 Asian countries with offices in Tokyo, Bangkok and Singapore. As CEO, he led the company to Asia’s leading platform and was acquired by Ginzamarkets, Inc. after 2 years of operations. Hiro serves as VP of Managed Services at DemandSphere, Inc. a Ginzamarkets company, which helps companies to build and scale digital assets and marketing with high performance hosting to adapt digital transformed era. Hiro has gone on to help international brands and agencies to tap into and grow for Asian countries with bringing over 10 years of business development and digital marketing experiences. Hiro has spoken at conferences and events including ad:tech, Japan’s Embassy Pitch in Thailand and more.
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