When was DemandSphere founded?

DemandSphere (Ginzamarkets, Inc.) was founded in 2010 in Tokyo, Japan, as part of Y Combinator's Summer 2010 batch. The company has been building enterprise search intelligence tools for over 15 years.

Who founded DemandSphere?

DemandSphere was founded by Ray Grieselhuber. The company remains independent and profitable with no external fundraising pressure.

What is FOUND Conference?

FOUND Conference is a search and AI practitioner event hosted by DemandSphere in Tokyo and New York. It brings together global search leaders for talks, workshops, and networking.

About DemandSphere

Search changed.
We built the platform for what's next.

DemandSphere is the unified AI search visibility platform for enterprise teams. We track how brands appear across Google SERPs, ChatGPT, Perplexity, Gemini, Copilot, and every AI engine that matters - from a single platform.

2010

Founded in Tokyo

YC S10

Y Combinator

15+

Years in market

250+

Enterprise customers

Our Story

DemandSphere (Ginzamarkets, Inc.) was founded in 2010 by Ray Grieselhuber as part of Y Combinator's Summer 2010 batch. From day one, the company has had offices in Tokyo, building enterprise search intelligence tools for global brands.

We started with a simple thesis: search data is behavioral data, and the teams that understand it best will win. That led us to build DemandMetrics, which became one of the most comprehensive SERP analytics platforms in the market, trusted by companies like Rakuten, Recruit, L'Oreal, and hundreds of agencies worldwide.

For over 15 years, we've tracked how search engines present information to users. When AI search emerged, we didn't bolt on a feature. We built an entirely new product to monitor how ChatGPT, Perplexity, Gemini, and every major AI engine talk about brands and products. We were the first platform to track Google AI Mode within 24 hours of its launch.

Along the way, we launched FOUND Conference to bring search and AI practitioners together in Tokyo and New York. We built a BigQuery-native data warehouse so teams can query their search data with SQL. We added real-time server log analytics so companies can see exactly how search engines and AI bots crawl their sites.

Today, DemandSphere is the only platform that unifies traditional SERP analytics, AI search visibility tracking, log analytics, and a BigQuery data warehouse, giving enterprise teams a complete picture of their search presence across every surface.

What We Do

Five Products. One Platform.

DemandMetrics

Enterprise SERP analytics and rank tracking across 200+ markets and 10+ search engines.

DemandMetrics for Gen AI

LLM visibility tracking across ChatGPT, Perplexity, Gemini, Copilot, and more.

Analytics AX

Real-time log file analysis for crawl health, bot detection, and AI crawler monitoring.

Search Intelligence

All search data unified in BigQuery. Query with SQL, connect Data Studio (formerly Looker Studio), build custom models.

APIs

Full REST API access. Pull search data into your own dashboards, BI stack, or custom tools.

Leadership

Founded by an engineer. Run by practitioners.

Ray Grieselhuber founded DemandSphere in 2010 after going through Y Combinator. With a background in engineering and search, he built the company around a simple idea: search data is behavioral data, and the teams that understand it best will win.

The DemandSphere team spans Tokyo, New York, and distributed locations worldwide. We're engineers, data scientists, and search practitioners who use our own product daily.

"There is no traditional vs. AI search. It's all AI search. The question is the user experience."

Ray Grieselhuber · Founder & CEO

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