The question comes up in every interview, clients demo, or panel meetup: “What’s your content creation process?” Some of us are all about Post-Its and planners, and some take a more…creative approach. But, how can your team be sure that it’s maximizing resources and creating usable, engaging marketing? It might […]
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On a recent Found Friday, DemandSphere’s Erin Acheson caught up with Jasz Joseph, online marketing strategy manager at SyncShow, to chat about chatbots. SyncShow is an agency focused on manufacturing, transportation, logistics and professional service firms — but chatbots, and the content that populates them, are becoming more popular across […]
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At this year’s Found Conference, Ray Grieselhuber, our own CEO, spoke on the importance of designing for readability. Users typically have goals of some sort before reaching your site: they’re searching for something before hitting your landing page, and you want to match that user intent. Furthermore, use don’t want […]
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In our previous post on backlinking, we discussed the value of a backlink audit. Just as you should perform a content audit regularly to make sure that your content is usable, SEO-friendly, and up-to-date, you should be checking your backlinks on the regular. So, let’s say you’re taking a deep […]
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Joel Acheson, founder of Ferroic, has had a career spanning the digital landscape. Joel started his search career as an SEO, later worked in data science, then moved into in a combination position, where he applied data methods and performance factors to search. He later moved into paid media, taking […]
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Not sure whether to devote more time to inbound links and building a backlink strategy? Just follow the chart below! In our last post on backlinking, we discussed whether inbound links are still important. As Zaine Clark shared at this year’s Found Conference, the answer is a resounding “yes.” As […]
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Your backlinks are a link from any other site to your page — and they definitely impact your SEO. Backlinking is a common optimization tactic, but it can be time consuming: building inbound links requires outreach and, frankly, might not be your favorite thing in the world. Should you spend […]
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Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising channels. Due to nonprofits’ public service role, organic is a major channel for incoming clients, donors, and information seekers. At Found Conference, […]
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In July 2019, Google announced that it would begin indexing the mobile versions of all new websites by default. That announcement meant that Google is truly mobile-first: it will crawl and index pages using its smartphone agent, and it may not index the desktop version of your site at all. […]
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As marketers, we work under a dichotomy of bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along with search’s reliance on user traffic, means that readability for people typically translates into great […]
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