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How do Google’s SERP changes impact your traffic and revenue? SERP Rewind shows you.

How do Google’s SERP changes impact your traffic and revenue? SERP Rewind shows you.

You need a way to explain how position one or two may not be delivering the same amount of traffic or impact to your bottom line. Highlighting the changing SERP (search engine result page) environment can be tough when most have forgotten what things looked like before universal search elements […]

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Free Google Shopping Listings: Who Wins and Who Loses?

Free Google Shopping Listings: Who Wins and Who Loses?

The percentage of page real estate occupied by free listings in Google Shopping has gone from 0 to 48% in a little over one week (compared to 13% for paid listings, not including the horizontal scroll). The rationale, according to Bill Ready (Google’s president of commerce) is that “threats” are […]

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Creating a user-focused content strategy

Creating a user-focused content strategy

Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]

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Adding SEO to your content creation process

Adding SEO to your content creation process

Whether you’re a seasoned SEO or a new copywriter, you likely have a set of writing habits that you may not even realize exist. That, and we’re all likely to get lazy on social media. How do you optimize your organization’s search engine optimization? During Found Conference we had presenters tackle […]

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Found Conf 2020 : A Digital Event for Marketers, SEOs, and Executives

Found Conf 2020 : A Digital Event for Marketers, SEOs, and Executives

There’s no need to get into how hard times are for everyone out there. You know it because you’re living it. For millions of us these are uncertain times. Whether it’s the loss of a job, the decline of an industry, the change to a remote position, or simply anxiety […]

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Writing for SEO to create successful content

Writing for SEO to create successful content

Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And of course you’ll hear those of us in content marketing and SEO tell you that it isn’t, but it has evolved. We all know that keyword stuffing and buying […]

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Choosing the Best SEO Platform or Solution Provider – The Ultimate Cheatsheet

Choosing the Best SEO Platform or Solution Provider – The Ultimate Cheatsheet

Choosing the best SEO platform, service provider, or both for your business can be a time consuming task. Picking provider options, sitting through demos, and being added to a sales cycle is no one’s idea of a good time. In another article on choosing the right SEO and content marketing […]

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Navigating the search for the perfect SEO platform

Navigating the search for the perfect SEO platform

Searching for an SEO tool? We get lots of questions about people sorting through search and content marketing tools — it can be a confusing and lengthy process. Our goal is to help you find the platform that works best for your organization’s needs. Let’s look at some common questions […]

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Digital Marketing Trends for Mobile SEO

Digital Marketing Trends for Mobile SEO

This post is from a recent episode of Found Friday, where we’re talking about digital marketing best practices focused on mobile SEO. Mobile is, famously, the way of the future for digital marketers: it’s been surpassing desktop use since around 2016. But, for smaller organizations and organizations working within certain […]

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Where does the SEO team fit in your organization?

Where does the SEO team fit in your organization?

Agencies and organizations take a variety of different approaches to “placing” an SEO team. Some smaller companies simply align optimization as part of a PR or marketing department, while big companies may break SEO into its own department. Or, your organization may farm out SEO by using an agency or […]

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