Avatar for Erin Acheson

Found Conf 2020 : A Digital Event for Marketers, SEOs, and Executives

Found Conf 2020 : A Digital Event for Marketers, SEOs, and Executives

There’s no need to get into how hard times are for everyone out there. You know it because you’re living it. For millions of us these are uncertain times. Whether it’s the loss of a job, the decline of an industry, the change to a remote position, or simply anxiety […]

Read Article
Avatar for Erin Acheson

Writing for SEO to create successful content

Writing for SEO to create successful content

Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And of course you’ll hear those of us in content marketing and SEO tell you that it isn’t, but it has evolved. We all know that keyword stuffing and buying […]

Read Article
Avatar for Erin Acheson

Choosing the Best SEO Platform or Solution Provider – The Ultimate Cheatsheet

Choosing the Best SEO Platform or Solution Provider – The Ultimate Cheatsheet

Choosing the best SEO platform, service provider, or both for your business can be a time consuming task. Picking provider options, sitting through demos, and being added to a sales cycle is no one’s idea of a good time. In another article on choosing the right SEO and content marketing […]

Read Article
Avatar for Erin Acheson

Navigating the search for the perfect SEO platform

Navigating the search for the perfect SEO platform

Searching for an SEO tool? We get lots of questions about people sorting through search and content marketing tools — it can be a confusing and lengthy process. Our goal is to help you find the platform that works best for your organization’s needs. Let’s look at some common questions […]

Read Article
Avatar for Erin Acheson

Digital Marketing Trends for Mobile SEO

Digital Marketing Trends for Mobile SEO

This post is from a recent episode of Found Friday, where we’re talking about digital marketing best practices focused on mobile SEO. Mobile is, famously, the way of the future for digital marketers: it’s been surpassing desktop use since around 2016. But, for smaller organizations and organizations working within certain […]

Read Article
Avatar for Erin Acheson

Where does the SEO team fit in your organization?

Where does the SEO team fit in your organization?

Agencies and organizations take a variety of different approaches to “placing” an SEO team. Some smaller companies simply align optimization as part of a PR or marketing department, while big companies may break SEO into its own department. Or, your organization may farm out SEO by using an agency or […]

Read Article
Avatar for Erin Acheson

Get buy-in from the top for your SEO and content marketing

Get buy-in from the top for your SEO and content marketing

Making executives a fan of your SEO and content marketing program The most successful content marketers are the ones that have executive buy-in for SEO and data sharing. Buy-in from your leadership can mean financial investment in your content marketing programs, but it can extend to your company’s culture and […]

Read Article
Avatar for Erin Acheson

SEO Simplified – Findability Basics for Marketers

SEO Simplified – Findability Basics for Marketers

In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing a simple SEO strategy in […]

Read Article
Avatar for Erin Acheson

Building the best keyword strategy for marketing and SEO

Building the best keyword strategy for marketing and SEO

This post on building the best keyword strategy is part of our Keyword Strategy for Marketers series, this post follows our webinar presentation and details that discussion. If you’d like to watch the webinar, check it out here. To recap what I hope is the main takeaway from our first […]

Read Article
Avatar for Erin Acheson

What is a good keyword strategy and how does it impact marketing efforts?

What is a good keyword strategy and how does it impact marketing efforts?

To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword strategy involves an understanding of why your organization offers what it offers, how it resonates with audiences, what it looks like your target market with relationship to competitors, and measures the efficacy […]

Read Article

Register now to be notified of all webinars and events.

Subscribe to our newsletter

You’ll be the first to know about new products, exclusive webinars, and industry trends.

Copyright 2020 Ginzamarkets, Inc. All Rights Reserved.