In our recent post on backlink auditing, we learned from Seer Interactive’s Zaine Clark that poor backlinks may result in a Manual Actions Report from Google Search Console. Such a report alerts you to onsite issues that have be manually reviewed and manually penalized — a “worst of the worst” […]
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There is a short list of difficult-to-answer and, indeed, often unanswered questions that relate to a company’s SEO and business strategy. We keep a complete and updated list of these questions for our clients but one that I can share is very simple: how do you know that you are […]
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It’s been awhile since we’ve posted any updates here, but that has not been for lack of activity on our side. If anything, we’ve been busier over the last 18 months than anytime other than when I first founded the company. Due to the continued growth of this industry, we’ve […]
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So a marketer walks into a pitch… And blows it. As marketers, many, many of us have been there: you visualize a full-scale campaign or new marketing initiative, and it simply doesn’t land with your clients or higher-ups. At Found Conference, Tracy McDonald from Seer Interactive talked about building a […]
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If you’ve set up a new property in Google Analytics since October, you’ve likely noticed a pretty drastic install experience. You can thank the rollout of Google Analytics 4 for the shock to your system. Since October, GA4 is the default property type for new websites added to GA. Since […]
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What do we talk about when we talk about competitor tracking? For many of us, uncertainty makes competitor tracking an absolutely nightmare. That may be because we’re tracking incorrectly. On a recent Found Friday episode, our own Erin Acheson talked about competitor tracking — and why so many marketers struggle […]
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Are you desperate for a better SEO budget? Are your requests for better resources falling flat? Do you have folders of rejected requests for a copywriter, SEO tracking tool, or simple piece of content? That’s, as we say in the business, highly relatable content. In order to capture the attention […]
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Recently, we talked about identifying our real and relevant competition — and why that process is so difficult. Once you accept that your site has dozens — or hundreds — of other sites playing for the same keywords, tracking those competitors can feel daunting. On a recent Found Friday, Erin […]
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The question comes up in every interview, clients demo, or panel meetup: “What’s your content creation process?” Some of us are all about Post-Its and planners, and some take a more…creative approach. But, how can your team be sure that it’s maximizing resources and creating usable, engaging marketing? It might […]
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Does your brand have authenticity problems? They seem to be surging. Over the past year, plenty of brands have received negative feedback over sappy “in These Unprecedented Times” messaging. But, it feels inauthentic to not acknowledge how much our worlds have changed over the past several months. Enter: the authenticity […]
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