B2B sales cycle – using content to improve your process The B2B sales cycle differs from the B2C sales cycles in many ways. One of the biggest differences is the length of the sales cycle. This isn’t a new phenomenon. A 2013 survey from Crain’s BtoB Magazine revealed “43 percent […]
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Tracking keywords: Is it about “more keywords” or is it about the “right keywords” The short answer to more keywords or the right is both. But that doesn’t mean big changes for everyone. Sometimes you’re already tracking most of the right keywords and there are others you’re missing. Other times […]
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For many years now, Google has dominated the world of search marketing. However, over the past several years, we are seeing Google face more and more competition in the search space. The topic of alternative search engines is growing in relevance for many marketers, and continues to come up in […]
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Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several broad core algorithm updates. Search console was refreshed and several new features were launched. Bing […]
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Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]
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