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UX design with your reader in mind for high performing content

UX design with your reader in mind for high performing content

As marketers, we work under a dichotomy of  bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along with search’s reliance on user traffic, means that readability for people typically translates into great […]

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Building good SEO practices and sharing your SEO “maintenance”

Building good SEO practices and sharing your SEO “maintenance”

Here at Demandsphere, we’re all about a whole-team approach to building good SEO. But, how do you share SEO responsibilities across multiple departments? What should your team handle, and when should you all another team or a third-party? Jasz Joseph, a Senior Associate and Account Manager at SyncShow, stopped by […]

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Five tools to help handle technical SEO

Five tools to help handle technical SEO

On this blog, we often talk about the need for SEOs to wear a lot of hats. Following up on every technical issue your site can be time-consuming. For those of us without a development background, the technical side of SEO can be daunting. As search engines get smarter, technical […]

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How to curate marketing influencers – and become one in your own industry

How to curate marketing influencers – and become one in your own industry

In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s language. One excellent way to do that: by using a translater. Community-building and influencer marketing are two tools to connect to your audience where they are by bringing members of that […]

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Marketing funnel strategy – Better content through personalization

Marketing funnel strategy – Better content through personalization

If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers, we have the opportunity to capture data from multiple channels to understand our audience. However, by looking at past data, marketers tend to fall into a common trap: focusing on existing […]

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Avatar for Erin Acheson

Using Google Search Console and better content choices for SEO Success

Using Google Search Console and better content choices for SEO Success

If you’re a veteran SEO, Google’s Search Console (Webmaster Tools if you’re in the wayback machine) is probably one of the first tools you encountered — and it’s still extremely relevant today. Google Search Console is the direct line between your site and Google! Michelle Law, Senior Manager of Demand […]

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Successful live video content marketing and SEO strategy

Successful live video content marketing and SEO strategy

Video is a powerful tool because it gives you something to see, hear, and experience. The combination of visual and audio content allows people to see the human side of your organization or product. So, it’s no wonder that video, especially live video, is a vital element of many organizations’ […]

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Avatar for Erin Acheson

Identifying which content matters when it all matters

Identifying which content matters when it all matters

During Found Conference, a panel of content marketing experts talked about one of the biggest issues in content marketing: ownership of the marketing ecosystem. We all know that the days of siloing content into departmental funnels should be over — but that can be hard to execute. How can we […]

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Avatar for Erin Acheson

How do Google’s SERP changes impact your traffic and revenue? SERP Rewind shows you.

How do Google’s SERP changes impact your traffic and revenue? SERP Rewind shows you.

You need a way to explain how position one or two may not be delivering the same amount of traffic or impact to your bottom line. Highlighting the changing SERP (search engine result page) environment can be tough when most have forgotten what things looked like before universal search elements […]

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Avatar for Erin Acheson

Free Google Shopping Listings: Who Wins and Who Loses?

Free Google Shopping Listings: Who Wins and Who Loses?

The percentage of page real estate occupied by free listings in Google Shopping has gone from 0 to 48% in a little over one week (compared to 13% for paid listings, not including the horizontal scroll). The rationale, according to Bill Ready (Google’s president of commerce) is that “threats” are […]

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