DemandMetrics

SEO Site Audits & Content Tuning Guides

Conducting a detailed, ecosystem-wide SEO audit for anything and everything findability-related is daunting, even with the best tools.

Our agency service solutions for site audits takes this task off your hands and gives it to our SEO specialists who have experience across a variety of industries and organization types.

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SEO in the dark? Site audits shed light on issues and opportunities

You probably need a site audit, and our guess is you may not know it, you may have paid too much for one, or you may be looking for where to start. A successful site audit isn’t simply a list of issues from a crawling tool, it is a strategic look at your site, your product(s) / service(s), and your content strategy. It should provide a list of action items, priorities, and impact on your business – presented and then followed up on with your team.

The proprietary combination of DemandSphere’s suite of search and content tools coupled with agency auditing techniques, allows us to meticulously detail your brand’s website and offsite content. We examine:

Site and URL structure
Crawl and index barriers
Metadata optimization opportunities
HTML body code
Page speed and response times
Image optimization and naming
Crosslinking
Backlink profile
Content formatting
. . . And many more SEO ranking factors

SEO Audit Reports

Our SEO audit reports clearly and concisely grade your site across each ranking factor, and easy-to-understand explanations on why each ranked factor is important. We treat our SEO audit reports as an educational opportunity in an accessible, relevant way.

If you’re used to a report that gives you pages of errors and issues without categorization, prioritization, or any examples of how to implement optimizations – we’ve got something new! Our audit reports are presented by a strategist who walks you through high level findings, then detailed examples of issues we found and how to address them.

We categorize the types of issues we find so you can assign them to appropriate teams or use our resources to fix and update content or site structure.

Once the audit is complete and presented to you, our agency services team builds a custom SEO Tuning Guide, with clear solutions to each of your site’s findability pain points identified in the SEO audit. This is where our agency services solutions really shine: our search specialists are available to walk your teams through implementation or actually do the implementation for you.

How do I know what type of audit I need?

That’s a good question, and we hope you’ll check out our free Site Audit Strategies Guide. In the guide we outline the types of audits, timing or frequency of conducting them, deliverables you can expect from your site audit, and more.

What happens after a site audit?

Well that all depends on your needs and team. If you’ve got a rockstar SEO person or team in place and they’re ready to tackle the audit list – we’ll prioritize it, review it with them, and hand it off. We’ll also schedule check-ins at 30 and 90 days to see how things are progressing.

Need a hand in implementation? We can do that too. Whether it’s some or all of the audit’s suggestions you’d like to take on, we can review priorities and discuss impact on your site’s traffic and conversions to make guided decisions about next steps.

The right site audit strategy can make or break a new content marketing strategy

Get started on the right track by fully understanding your current site performance and its impact on findability. Get a plan in place to move forward and make the most of your spend on a site audit with the right output.

If you’re looking for more information or want to know if we’re the right team for you, schedule a quick discovery call with a strategist.

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