AI Overviews Study: Inside Google’s AI Search Reality

What is the visual impact of AI Overviews on Google searches? We analyzed over 120,000 SERPs to examine the behavior and characteristics of AI Overviews in the wild. Our findings tell the story of why SEO matters more than ever before. Download our whitepaper to get strategies you can use for growth in 2025.

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A preview of our findings

Learn when and why AI Overviews appear

Get a detailed look at AI Overview structure and behavior

Master embeddings and cosine similarity concepts to understand their correlation with high prominence in AI Overviews

Learn the new paradigms you need for success in 2025

Get a jump start on 2025 with the very latest trends, strategies, and tactics

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