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Domain Research

Market intelligence for any domain in 60 seconds

AI summary, revenue estimates, strategic keywords, competitive quadrant, and up to 20 key competitors.

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DOMAIN RESEARCH
nike.com
Research
AI Summary
Global athletic footwear and apparel brand. Dominant search presence across branded and non-branded terms. Strong AI citation rate (72%) driven by product reviews and comparisons. Primary competitors: Adidas, New Balance, Puma.
EST. REVENUE
$51.2B
Public
TAM SHARE
18.4%
Market leader
SENTIMENT
Positive
82% favorable
STRATEGIC KEYWORDS
1.running shoes823K
2.nike air max673K
3.basketball shoes450K
4.nike dunks368K
5.best marathon shoes201K
COMPETITIVE QUADRANT
Presence →
↑ Momentum
nike.com
adidas.com
newbalance
hoka.com
puma.com
asics.com
KEY COMPETITORS
adidas.comPublic$23.1B
newbalance.comPrivate$6.5B
hoka.comPublic$1.8B
puma.comPublic$9.2B
What you get

A full competitive briefing on-demand

Enter any domain and Domain Research gathers, analyzes, and structures everything you need to understand the brand, its market, and its competitors.

AI-powered summary

Instant brand intelligence

Brand overview, market position, key products and services, social media accounts, public vs. private classification, and up to 3 brand personas. All generated in seconds from a single domain input.

AI Summary
Global athletic footwear and apparel brand. Dominant search presence across branded and non-branded terms. Strong AI citation rate (72%) driven by product reviews and comparisons.
Ecommerce Public Market Leader 82% Positive
EST. REVENUE
$51.2B
Public company
TAM SHARE
18.4%
Market leader
SITE TYPE
Ecommerce
D2C + Wholesale
TAM SIZE
$278B
Global athletic wear
Market intelligence

Revenue, TAM, and market position

Estimated revenue from public filings or modeled data. Total Addressable Market size and the domain's current share. Site type classification and market position tags.

Market sentiment

How the market perceives the brand

Aggregate sentiment score drawn from search data, AI citations, and brand mentions. See the breakdown across positive, neutral, and negative signals, with key topics driving each.

MARKET SENTIMENT
82%
Positive
Positive82%
Neutral12%
Negative6%
product quality innovation pricing labor practices
COMPETITIVE QUADRANT
Presence →
↑ Momentum
nike.com
adidas.com
newbalance
hoka.com
puma.com
asics.com
Competitive quadrant

Momentum vs. presence

Map your domain against competitors on two axes: momentum (growth velocity in search) and presence (current share of visibility). Instantly see who leads the market and who is gaining ground.

Strategic keywords & prompts

The terms you should own

50 strategic keywords and 50 strategic prompts the brand should own, broken down into branded, non-branded, and core topics. Ready to import into DemandMetrics for tracking.

STRATEGIC KEYWORDS
1.running shoes823K volNon-branded
2.nike air max673K volBranded
3.basketball shoes450K volNon-branded
4.nike dunks368K volBranded
5.best marathon shoes201K volCore
KEY COMPETITORS
adidas.comHerzogenaurach, DEPublic$23.1B
newbalance.comBoston, USPrivate$6.5B
hoka.comGoleta, USPublic$1.8B
puma.comHerzogenaurach, DEPublic$9.2B
Competitor graph mapping

Know who you're up against

Up to 20 key competitors with website, HQ location, public vs. private status, and estimated or reported revenue. Auto-discovered from search overlap data.

API & Agents

Automate your research

Full API access for Domain Research. Also available as a node type in DemandSphere Agents - build workflows that research domains automatically and deliver briefings to Slack, email, or your CMS.

API ENDPOINT
GET /v2/domain-research
  ?domain=nike.com
  &include=summary,keywords,
   competitors,quadrant,
   sentiment,prompts
Also available as an Agents node
Use cases

Built for every stage of your workflow

New site setup

When adding a new site or competitor to DemandMetrics, Domain Research gives you instant context: who are the real competitors, what keywords matter, and where the market stands.

Competitive briefings

Generate structured competitive reports for stakeholders. Revenue estimates, market positioning, and search ownership data in a format ready to share.

Market exploration

Research any domain in any market. Evaluate potential partners, acquisition targets, or new verticals with structured intelligence rather than manual research.

See Domain Research on your competitors

30-minute demo. We'll run it on your domain and show you the full output.