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What GA4 means for analysts — and for the future of marketing

What GA4 means for analysts — and for the future of marketing

If you’ve set up a new property in Google Analytics since October, you’ve likely noticed a pretty drastic install experience. You can thank the rollout of Google Analytics 4 for the shock to your system. Since October, GA4 is the default property type for new websites added to GA.  Since […]

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