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Getting back into Google’s good graces after a manual action

Getting back into Google’s good graces after a manual action

In our recent post on backlink auditing, we learned from Seer Interactive’s Zaine Clark that poor backlinks may result in a Manual Actions Report from Google Search Console. Such a report alerts you to onsite issues that have be manually reviewed and manually penalized — a “worst of the worst” […]

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Avatar for L.D. Karch

Connecting to user values — and pressing pause on content churn

Connecting to user values — and pressing pause on content churn

Starting a new content channel can feel like hitting the gym on January 1: you’re excited to burn through those new goals, you know what you need to do, you’ve researched every pitfall from previous exercises. But, as you repeat the process…maybe the novelty has worn off a little. By […]

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Backlink Auditing Pt. 2: Is Backlinking Worthwhile?

Backlink Auditing Pt. 2: Is Backlinking Worthwhile?

In our previous post on backlinking, we discussed the value of a backlink audit. Just as you should perform a content audit regularly to make sure that your content is usable, SEO-friendly, and up-to-date, you should be checking your backlinks on the regular. So, let’s say you’re taking a deep […]

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What should you do after a backlink audit? Determining a backlink strategy

What should you do after a backlink audit? Determining a backlink strategy

Not sure whether to devote more time to inbound links and building a backlink strategy? Just follow the chart below! In our last post on backlinking, we discussed whether inbound links are still important. As Zaine Clark shared at this year’s Found Conference, the answer is a resounding “yes.” As […]

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Backlink Auditing Pt. 1: How to Perform a Backlink Audit

Backlink Auditing Pt. 1: How to Perform a Backlink Audit

Your backlinks are a link from any other site to your page — and they definitely impact your SEO. Backlinking is a common optimization tactic, but it can be time consuming: building inbound links requires outreach and, frankly, might not be your favorite thing in the world. Should you spend […]

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Lessons from and for nonprofits on organic user engagement

Lessons from and for nonprofits on organic user engagement

Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising channels. Due to nonprofits’ public service role, organic is a major channel for incoming clients, donors, and information seekers. At Found Conference, […]

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Mobile-first versus responsive design: where are we today?

Mobile-first versus responsive design: where are we today?

In July 2019, Google announced that it would begin indexing the mobile versions of all new websites by default. That announcement meant that Google is truly mobile-first: it will crawl and index pages using its smartphone agent, and it may not index the desktop version of your site at all. […]

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Building good SEO practices and sharing your SEO “maintenance”

Building good SEO practices and sharing your SEO “maintenance”

Here at Demandsphere, we’re all about a whole-team approach to building good SEO. But, how do you share SEO responsibilities across multiple departments? What should your team handle, and when should you all another team or a third-party? Jasz Joseph, a Senior Associate and Account Manager at SyncShow, stopped by […]

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How to curate marketing influencers – and become one in your own industry

How to curate marketing influencers – and become one in your own industry

In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s language. One excellent way to do that: by using a translater. Community-building and influencer marketing are two tools to connect to your audience where they are by bringing members of that […]

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Using Google Search Console and better content choices for SEO Success

Using Google Search Console and better content choices for SEO Success

If you’re a veteran SEO, Google’s Search Console (Webmaster Tools if you’re in the wayback machine) is probably one of the first tools you encountered — and it’s still extremely relevant today. Google Search Console is the direct line between your site and Google! Michelle Law, Senior Manager of Demand […]

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