What do we talk about when we talk about competitor tracking? For many of us, uncertainty makes competitor tracking an absolutely nightmare. That may be because we’re tracking incorrectly. On a recent Found Friday episode, our own Erin Acheson talked about competitor tracking — and why so many marketers struggle […]
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Are you desperate for a better SEO budget? Are your requests for better resources falling flat? Do you have folders of rejected requests for a copywriter, SEO tracking tool, or simple piece of content? That’s, as we say in the business, highly relatable content. In order to capture the attention […]
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Does your brand have authenticity problems? They seem to be surging. Over the past year, plenty of brands have received negative feedback over sappy “in These Unprecedented Times” messaging. But, it feels inauthentic to not acknowledge how much our worlds have changed over the past several months. Enter: the authenticity […]
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Starting a new content channel can feel like hitting the gym on January 1: you’re excited to burn through those new goals, you know what you need to do, you’ve researched every pitfall from previous exercises. But, as you repeat the process…maybe the novelty has worn off a little. By […]
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Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising channels. Due to nonprofits’ public service role, organic is a major channel for incoming clients, donors, and information seekers. At Found Conference, […]
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If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers, we have the opportunity to capture data from multiple channels to understand our audience. However, by looking at past data, marketers tend to fall into a common trap: focusing on existing […]
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Video is a powerful tool because it gives you something to see, hear, and experience. The combination of visual and audio content allows people to see the human side of your organization or product. So, it’s no wonder that video, especially live video, is a vital element of many organizations’ […]
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Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And of course you’ll hear those of us in content marketing and SEO tell you that it isn’t, but it has evolved. We all know that keyword stuffing and buying […]
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Searching for an SEO tool? We get lots of questions about people sorting through search and content marketing tools — it can be a confusing and lengthy process. Our goal is to help you find the platform that works best for your organization’s needs. Let’s look at some common questions […]
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In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing a simple SEO strategy in […]
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