Avatar for Erin Acheson

SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

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Avatar for Erin Acheson

Outrank the Competition and Create Better Content with Competitor Groups

Outrank the Competition and Create Better Content with Competitor Groups

How you set up your content initially and in your analytics system determines how well you’ll be able to measure it. In addition to tracking your own content, rankings, and findability, you’re most likely trying to keep an eye on the market and other competitors in your space. Tracking their content […]

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Avatar for Karen Scates

Get Your Next Great Content Ideas From Competitor Data

Get Your Next Great Content Ideas From Competitor Data

Where will you get your next content ideas? There’s a lot of advice out there about where to look.  If you’re already looking at keyword ranking data, you’re probably aware of competitors and sites that are creating content and garnering traffic from your target audience. Your competitors are a natural […]

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Avatar for Karen Scates

Rethink Competitor Analysis With Search and Social Data

Rethink Competitor Analysis With Search and Social Data

Competitor intelligence that leads to actionable insights is more than just knowing what the enemy is up to. Valuable competitor intelligence takes into account the big picture, the entire competitive arena. Re-think your approach to gathering and acting on competitor analytics to include information from search, social, and content marketing. […]

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Avatar for Karen Scates

Harness the Power of Competitor Data to Improve Findability

Harness the Power of Competitor Data to Improve Findability

Knowing what your competition is up to and comparing their findability to your own gives marketing and SEO departments plenty of ammunition to come out ahead. In practice, getting the right information and using competitive data to achieve goals can be difficult and time consuming. With the right tools, and […]

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Avatar for Karen Scates

Perfecting Spycraft For Competitive Marketing Intelligence

Perfecting Spycraft For Competitive Marketing Intelligence

Content marketers are either spending too much time worrying about their competitor’s every move or not enough time tracking and analyzing their activities. Perfecting the art of marketing spycraft means executing the right mix of competitor mindfulness and brand awareness. Doing this will enable you to understand the industry landscape […]

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Avatar for Karen Scates

Competitor Discovery Tool Added to Marketing Intelligence Platform

Competitor Discovery Tool Added to Marketing Intelligence Platform

You can’t fight what you can’t see and you can’t recapture an audience you didn’t realize you lost. Rapidly growing digital markets are keeping most brands busy looking over their shoulders for new competitors or a change in focus by existing competitors. In an attempt to give marketers a head start […]

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Avatar for Karen Scates

Understanding Competitors Through Content Insights

Understanding Competitors Through Content Insights

Publish better content. Drive traffic. Create conversions. Build brand awareness. Reach KPIs. Raise ROI. Beat the competition.  Lots of marching orders and goals for marketers and the brands they represent. Everyone is already looking at what the competition is doing, including things they’re doing better. But how do you know what is […]

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FOUND Friday Understanding Competitors Through Content Marketing Insights

FOUND Friday Understanding Competitors Through Content Marketing Insights

On Friday, April 4, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss how to understand your competitors through content marketing insights. Join our discussion, by coming to this blog post and watching live at 1 PM ET / 10 AM PT.  Sign up to receive reminders about […]

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Avatar for Erin Acheson

GinzaMetrics Releases New Competitor Reports for SEO and Content Platform

GinzaMetrics Releases New Competitor Reports for SEO and Content Platform

The GinzaMetrics team is happy to announce the availability of new competitor reports for our users. The new features are available in group view as well as trended rank view. These updates are the result of continued effort to provide deeper insight into competitor and industry trends, so that you […]

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