CEO & Founder
Ray Grieselhuber
Founder and CEO of DemandSphere. Engineering, data science, and machine learning background with over 18 years of experience in enterprise and technical search marketing. Before founding DemandSphere, Ray built the first enterprise SEO platform on the market at Covario, which was acquired by Dentsu Aegis in 2014. He also co-founded Functionize, an AI-powered testing automation platform. DemandSphere was part of the Y Combinator startup accelerator (S10). Ray has spoken at SMX Advanced, brightonSEO, Pubcon, ad:tech Tokyo, Slush, and more.
Recent Posts
New Features: Site Overview, updated GSC tools, and Competitor Discovery APIs
Major upgrade: Competitor Discovery
Operating SEO as a business foundation and shared company language: A Case Study
2026 trends we’re watching at DemandSphere
Product Updates in DemandSphere in 2025
2025 in Review at DemandSphere
FOUND Conf Tokyo 2025 was a major success
brightonSEO UK October 2025: it's ALL AI search
BrightonSEO San Diego 2025: Our Third Year and the AI Search Reality Check
Google Num 100 & Pagination Update from DemandSphere
Show all 168 posts
Google tests forced pagination on SERPs
GPT-5 & Gemini Support Added to DemandSphere
GA4 LLM Traffic Analytics (ChatGPT, Gemini, and more)
We're the first platform to track Google AI Mode
Use unified visibility from search data to grow in the AI search era (SMX Advanced Boston slides)
New features: AI Search Visibility monitoring covering ChatGPT, Perplexity, AI Overviews, and more
DemandSphere in London and Brighton
April 2025 brightonSEO Presentation
Observations on the January SERPpocalypse
Welcoming Duncan Sze to DemandSphere
A practical example of optimizing for AI search engines
AI Search strategy in 2025
The era of AI search
brightonSEO San Diego Slides
Google AI Overviews
Going beyond “what happened” in SERP analytics: BrightonSEO April 2024
April Japan Trip
Google’s March 2024 Core & Spam Update
DemandSphere Innovations in 2023
Some updates and speaking at brightonSEO San Diego
Summer 2023 Feature Updates
The impact of compute on content and SEO (in both directions)
Google SGE and SEO: Observations
Get Google Search Console bulk export for historical data
Google launching Search Central Live events
Learn about the new Core Web Vital: Interaction to Next Paint (INP)
Google I/O: Big changes coming for SEOs with ubiquitous AI
More Google updates for a busy April in SEO
Key Google Updates for SEO in April 2023
BabyAGI: Initial Thoughts
DemandSphere February (2023) Updates - new app layout & more!
GPT-3 and SEO: What is the future of content creation?
Top DemandSphere updates in 2022
SEO Strategy with Built-In Feedback Loops
We've been busy
SEO site audits: What should I expect from my deliverables?
The Intersection of Search and Social Media
Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid
Trends in Search That are Changing the Content Marketing Game
Content Marketing's New Role in Lead Gen, Demand Gen, and Retention
Use Content Grouping to Track Content Performance
Create Better Personas to Deliver Relevant, Targeted, Impactful Content
Learn to Speak All Departmental Languages to Promote SEO Benefits
Get Your Next Great Content Ideas From Competitor Data
Ecommerce Analytics and Trends For the Holidays
The Marketing Challenge To Adapt or Become Obsolete
The Growing Importance of Local For Search and Marketing
The Technology Challenge for Marketers Past, Present, and Future
New Local Search and Deeper Crawl Features Give Marketers and SEOs Better Data
The New Wave of Global Marketing Content Marketing in China
Not Just Retweets and Likes. Measuring the Value of Social Media
How to Get Executive Buy-In for Strategic Content Marketing Success
Enter the Chief Marketing Technologist
Marketing Analytics to Make Your Holidays Bright
Landing Pages to Meet Inbound Marketing Goals
Take the First Steps to Content Marketing Strategy
The Strategic Marketer Master of an Effective Workflow
What's New Content Marketing? Documented Strategies
Why It's Important to Merge Paid and Owned Media Efforts
Penguin 3 and Other Algorithm Updates Keep Content Marketers on Alert
Rand Fishkin Joins GinzaMetrics' Webinar to Discuss Building Successful SaaS Companies
FOUND Friday Penguin 3 Friend or Foe? How Updates Impact Your Brand
Using Visual Content to Increase Audience Engagement
FOUND Friday Trunx Joins GinzaMetrics to Discuss Visual Content
Multichannel Search and Content Marketing
Get Ahead in Q4 with a Strong Content and Search Strategy
Finding The Best Search Tools For Your Business
FOUND Friday with Brett Relander
A New Breed of Tools Effectively Measure Content
What is the role of SEO?
Creating Measurable Content to Meet Strategic Goals
Effective Workflow and Task Management for Clients and Agencies
Channel Performance Chart is Now Live in the GinzaMetrics Dashboard
What Brands and Agencies Should Consider When Evaluating Search Tools
FOUND Webinar Managing Search & Content in a Multichannel Marketing Approach
Klout Increase Your Score By Creating and Sharing Great Content
What Paper Means for Content Marketing and Mobile
How to Manage SEO with a Small Team
FOUND Friday What's Hot with Hotwire PR
GinzaMetrics Integrates with Google Webmaster Tools
GinzaMetrics Brings Real Time Insights to Search and Content Marketers
FOUND Friday What are the Best Search Tools for Brands and Agencies?
The Real Future of Social is Search from Search Engine Journal
FOUND Friday: The Intersection of PR and Search
Freaker Uses Lifestyle Content Marketing To Build Loyalty and Grow Engagement
Increasing Your Findability with Search and Social Media
Click It or Stick It. Create Titles Your Readers Have to Click
The State of Search
FOUND Friday The Intersection of Search and Social
Applying the Dragonfly Effect to Search and Content Marketing
Holiday Search and Content Strategies for Ecommerce and Brands
FOUND Friday Get Mobile and Search Insights to Help Your Brand Get Found
FOUND Friday Holiday Search & Content Strategies for Ecommerce and Brands
New Features in GinzaMetrics Platform Address Google's Secure Search Keyword Not Provided Update
Changes in Search and their Impact on Content
Google SERP Click Through Rates Visualized
FOUND Friday The State of Search and Content
What is Good Content?
FOUND Friday Avoiding SEO Disasters
FOUND Friday Integrating Content Marketing, Social Media, and Search
FOUND Friday Managing SEO with a small team
FOUND Friday Finishing 2013 Strong, Reach Search and Content Goals
FOUND Friday Where Does SEO Fit In Your Organization?
How to Attract Your Target Audience When Utilizing Social Media
New Feature Chart Drill Downs Provide Added Keyword Insight
Becoming a Modern Marketer by Embracing Art and Science
Register Now GinzaMetrics Hosts Webinar on July 31
Better Reporting Means Happier Clients
How Agencies Can Use Vine to Help Clients Grow Brands
Why Display Ads Should be Part of Your Content Strategy
Google Authorship Why It’s Important for Google and Authors
GinzaMetrics Featured on Forbes, TechCrunch, Bessemer Cloudscape
Build an Online Community by Stepping into the Unknown
How to Plan a Successful Email Blast
Why Flame Wars are Relevant to Content Marketing
Why Build a Healthy Blogging Community
GinzaMetrics Enterprise SEO Platform Gets a Content Marketing Boost, Expands Leadership Team
4 Online Resources to Inspire Great Content
4 Steps to Build Your Personal Brand Using Social Media
All Eyes on Data and Content at New South Digital
What Would Jack Dorsey Say About your Twitter Feed?
See Impact of Panda and Penguin on Site Traffic With Delegator's AlgoSleuth
Ginzametrics Adds Support for 19 New Countries
New Feature Cross Site Reporting for Agencies, Large Site Portfolios
Better Competitive Monitoring and Improved Account Dashboards
Announcing Odin Authenticator Single Sign On for Apache
Check Out Our New Reports and Charts
Ginzametrics Gets New Site Creation and Settings Wizards
SEO and The Search Engine Market in Russia
The Power of Linking Out
The Definitive Guide to SEO and Inbound Marketing in Japan
Retargeting, A Great Way to Market, or Kinda Creepy?
How to Use Google Webmaster Tools to Measure Indexation
Amazon Cloud Search Service - Our Wish List
Google's Search Plus Your World's Impact on SEO
The New Opportunity for SEO Consultants
Improving Our SEO Rankings Visualization
9 Quick Tips: How to Answer Customer Support Emails
Y Combinator Ad Innovation Conference Live Streaming
An Overview of the Ginzametrics Platform
Can You Outsource Product UX and UI Design Successfully?
The Real Story Behind Google +1
What Site Owners Need to Know About Google +1
Understanding Centralization Vs Decentralization in SEO
A Few Quick SEO Tips
Is Trader Joes Really Not on Twitter?
Product Simplicity and Second Order Sales
RVM and Bundler in Five Seconds
Y Combinator Looks for Outliers
Agencies, Quants, Hustlers and Hackers, The Personalities Building AdTech
How Search Will Affect Programming Language Design
Meet the New Ginzas
How to Deploy a Rails app to EC2 in less than an hour using Rubber
Ginzametrics is Hiring an Engineer in Tokyo
Ginzametrics is Hiring Two Engineers
Ginzametrics Adds 12 New Global Markets
GinzaMetrics gets Faster Processing, Notifications and Easier Setup