Google flips its approach to search indexing Until recently, Google has indexed sites according to the desktop experience and content in the desktop version. Google didn’t consider mobile versions of websites in its rankings. Toward […]
What Google’s Mobile-First Index Means for You Read more
At the core of everything we do as digital marketing professionals is findability. Whether it’s a product, feature, service, information, or education offered, we need the message to reach our audience and inspire them to
How To Simplify Your Content Writing Process Read more
We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable
SEO Reporting Solution that Meet Marketers Needs Read more
Updates to the DemandSphere platform are here! Announcing our new UI, with an updated look and feel, as well as new features and workflow options. This is the first in a series of new features
Enterprise SEO Tool and Content Marketing Platform: New Features Read more
Amazon SEO Guide: How to Get Found On Amazon Over the past several years, Amazon has firmly established itself as the leader of purchase intent search. Did you know that 42% of all searches with
DemandSphere is delivering Amazon Search Intelligence to our users, with the ability to optimize millions of products and pages. This means better rank in Amazon against competitors, integrated with enterprise marketing and SEO data. Amazon
Enterprise Amazon Search Intelligence – Amazon Keyword Tool and Competitor Intelligence Read more
If you’re familiar with our GinzaMetrics brand, you know our focus is on pioneering the science of findability. Starting from a background of search and SEO tools, we have broadened into content marketing, intent, competitor
GinzaMetrics Gets an Upgrade and a New Name – Introducing DemandSphere Read more
In search and content marketing, having a full featured set of keyword intelligence and management tools is essential to your strategy. Because business is always evolving, you need access to information about your current keywords,
Keyword Management: A Comprehensive Suite of Tools Read more
As marketers, our number one job is to enable our brand, product, content, etc. to be found by our target audience. Findability is the key to growing our businesses. Guessing which content performs best consumes
DemandSphere – All-In-One Keyword Tracking, Discovery, and Competitor Tool Read more
Google Search Console 2018 Update Several months ago, Google started rolling out a new beta version of Google Search Console to select users. On January 8th, 2018, it announced on its Webmaster Central Blog this
Google Search Console 2018 Update – New Features And What It Means For You Read more
Google has repeatedly stated it makes regular updates to its search algorithms–as many as 2-3 per day. Most of these changes go largely unnoticed and the impacts on SERP rankings are considered normal fluctuation. However,
Google’s 2017 Algorithm Changes that May Impact Your Findability Read more
The core of all marketing efforts is findability. Findability: the ability of our brand, products, content, etc. to be found by our target audience.That’s step one. If we’re not first found, conversions aren’t even a
Search comes full circle Read more
Today, there are three core product components to DemandSphere: DemandMetrics, DemandCrawl, and ContentSphere. There are additional product lines set to launch in the coming months that expand the depth and types of offerings for marketers
Core components of the DemandSphere content marketing and SEO platform Read more
We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence is an influencer marketing platform that is focused on helping businesses identify the right influencers in their target market
The question of why DemandSphere is because we continue to see a need for an approach that takes the ecosystem into account. That doesn’t mean we’re trying to be a one size fits all marketing
Why we’re building DemandSphere, and why we’re doing it now Read more
You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart
Using GinzaMetrics and groups to beat your competitors Read more
Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss search and content marketing strategies that will help marketers move efforts in the right direction this year.
Content marketing strategies that will move the needle this year Read more
In the latest episode of GET FOUND!, host and GinzaMetrics COO Erin Robbins speaks with Steveology Group CMO Steve Farnsworth about how to use a company’s full breadth of resources to create more effective content
Using Effective Content Marketing for Onboarding and Support: Steps to Success Read more
