Avatar for Erin Acheson

GinzaMetrics Bridges The Gap Between Search and Social Analytics

GinzaMetrics Bridges The Gap Between Search and Social Analytics

As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful. Currently, the majority of SEO platforms do not integrate social analytics throughout their dashboards, leading […]

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Avatar for Erin Acheson

Improve Social Media Posts and Engagement With Search Keywords

Improve Social Media Posts and Engagement With Search Keywords

If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on an opportunity to boost your social media engagement. Knowing what your audience is talking about and how they’re talking about it on social channels will help you to: Craft relevant […]

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Avatar for Karen Scates

Content Marketing Mindset Shift For Social Media Impact Part 2

Content Marketing Mindset Shift For Social Media Impact Part 2

A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers about how to quantify those efforts, were the catalysts for a recent Found Friday episode […]

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Avatar for Karen Scates

New Era of Marketing Demands a Social Media Mindset Shift

New Era of Marketing Demands a Social Media Mindset Shift

At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500 businesses use at least one social media platform or tool. In the same study, LinkedIn […]

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Avatar for Karen Scates

The Need to Link Social Media to Revenue Prompts Social Intelligence Suite

The Need to Link Social Media to Revenue Prompts Social Intelligence Suite

The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify the impact those efforts have on revenue and conversions. Understanding the need to know bottom […]

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Avatar for Karen Scates

Not Just Retweets and Likes. Measuring the Value of Social Media

Not Just Retweets and Likes. Measuring the Value of Social Media

Retweets, shares, and likes, all these interactions with your social media channels are easily tracked and recorded. The social media channels themselves try to give you as much data as they can on the social media messages you’re sending out. The question is, what does it mean? If you aren’t […]

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Avatar for Michael Jacobs

How to Attract Your Target Audience When Utilizing Social Media

How to Attract Your Target Audience When Utilizing Social Media

There are several important lessons that companies and agencies MUST learn about the use of social media if they wish to survive in this online age. The audience can constantly hear these lessons, but they must be applied and implemented to create major changes in your company’s brand. If utilized […]

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Avatar for Erin Acheson

Mad Men and AMC Setting a Social Media Standard

Mad Men and AMC Setting a Social Media Standard

Fans of “Mad Men” were abuzz on social media this weekend with the much-heralded show’s season six finale. As I watched the hard-working agency folks at Sterling Cooper & Partners for the final time this year, it struck me that AMC’s brand of full court press social media outreach is […]

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Avatar for Kristi Trimmer

Build an Online Community by Stepping into the Unknown

Build an Online Community by Stepping into the Unknown

Stepping outside the proverbial box and into the unknown helped me to build an online community around running and living your dream. Following my passion has inspired others and pushed the limits of what is considered normal. Well, I’ve never been known to be normal. I tend to reach past […]

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Avatar for Ray Grieselhuber

Why Flame Wars are Relevant to Content Marketing

Why Flame Wars are Relevant to Content Marketing

I admit, as someone who loves popular news stories and content, I get a little jealous when I see a controversial post on a blog. These posts, with their heavy amount of comments and social shares, are a content marketer’s dream. They mean more people clicking around your site, noticing […]

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