Avatar for L.D. Karch

How to curate marketing influencers – and become one in your own industry

How to curate marketing influencers – and become one in your own industry

In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s language. One excellent way to do that: by using a translater. Community-building and influencer marketing are two tools to connect to your audience where they are by bringing members of that […]

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Avatar for Erin Acheson

Creating a user-focused content strategy

Creating a user-focused content strategy

Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]

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Avatar for Erin Acheson

Content writing for SEO that resonates with your target audience

Content writing for SEO that resonates with your target audience

Whether you’re a seasoned SEO or a new copywriter, you likely have a set of writing habits that you may not even realize exist. That, and we’re all likely to get lazy on social media. How do you optimize your organization’s search engine optimization? During Found Conference we had presenters tackle […]

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Avatar for Erin Acheson

Are Instagram influencers a good fit for your business?

Are Instagram influencers a good fit for your business?

We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to new products and brands that showcase someone achieving incredible results or having a great time. It’s hard not to look – and that’s the point. Influencer marketing is rapidly gaining […]

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Avatar for Erin Acheson

GinzaMetrics Bridges The Gap Between Search and Social Analytics

GinzaMetrics Bridges The Gap Between Search and Social Analytics

As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful. Currently, the majority of SEO platforms do not integrate social analytics throughout their dashboards, leading […]

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Avatar for Erin Acheson

Improve Social Media Posts and Engagement With Search Keywords

Improve Social Media Posts and Engagement With Search Keywords

If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on an opportunity to boost your social media engagement. Knowing what your audience is talking about and how they’re talking about it on social channels will help you to: Craft relevant […]

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Avatar for Karen Scates

Content Marketing Mindset Shift For Social Media Impact Part 2

Content Marketing Mindset Shift For Social Media Impact Part 2

A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers about how to quantify those efforts, were the catalysts for a recent Found Friday episode […]

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Avatar for Karen Scates

New Era of Marketing Demands a Social Media Mindset Shift

New Era of Marketing Demands a Social Media Mindset Shift

At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500 businesses use at least one social media platform or tool. In the same study, LinkedIn […]

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Avatar for Karen Scates

The Need to Link Social Media to Revenue Prompts Social Intelligence Suite

The Need to Link Social Media to Revenue Prompts Social Intelligence Suite

The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify the impact those efforts have on revenue and conversions. Understanding the need to know bottom […]

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Avatar for Karen Scates

Not Just Retweets and Likes. Measuring the Value of Social Media

Not Just Retweets and Likes. Measuring the Value of Social Media

Retweets, shares, and likes, all these interactions with your social media channels are easily tracked and recorded. The social media channels themselves try to give you as much data as they can on the social media messages you’re sending out. The question is, what does it mean? If you aren’t […]

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