GinzaMetrics Bridges The Gap Between Search and Social Analytics
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GinzaMetrics Bridges The Gap Between Search and Social Analytics

As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful. Currently, the majority of SEO platforms do not integrate social analytics throughout their dashboards, leading […]

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Improve Social Media Posts and Engagement With Search Keywords
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Improve Social Media Posts and Engagement With Search Keywords

If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on an opportunity to boost your social media engagement. Knowing what your audience is talking about and how they’re talking about it on social channels will help you to: Craft relevant […]

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Content Marketing Mindset Shift For Social Media Impact Part 2
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Content Marketing Mindset Shift For Social Media Impact Part 2

A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers about how to quantify those efforts, were the catalysts for a recent Found Friday episode […]

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New Era of Marketing Demands a Social Media Mindset Shift
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New Era of Marketing Demands a Social Media Mindset Shift

At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500 businesses use at least one social media platform or tool. In the same study, LinkedIn […]

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The Need to Link Social Media to Revenue Prompts Social Intelligence Suite
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The Need to Link Social Media to Revenue Prompts Social Intelligence Suite

The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify the impact those efforts have on revenue and conversions. Understanding the need to know bottom […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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