The latest updates from DemandSphere, including analysis and reports on the latest trends in the industry, covering everything from AI search on Google and other platforms to enterprise SERP monitoring, algorithm changes, data engineering, and more.
DemandSphere SEO Posts
Google is (re-)launching their conference aimed at search professionals, called Search Central Live. Their last event series, previously called the Webmaster Conference was held in 2019. COVID put a stop to that, of course, but […]
Google launching Search Central Live events Read more
Google’s annual I/O event got off to an exciting start with its keynote. In summary: AI is now ubiquitous in all of its core products. I’m going to cover the ways in which it will
Google I/O: Big changes coming for SEOs with ubiquitous AI Read more
In our recent post on backlink auditing, we learned from Seer Interactive’s Zaine Clark that poor backlinks may result in a Manual Actions Report from Google Search Console. Such a report alerts you to onsite
Getting back into Google’s good graces after a manual action Read more
Should you be writing for algorithms or eyeballs? Which is more important — keyword-matching and structural SEO, or awesome content? Should you put more effort into optimization or user experience? As we prioritize our marketing
SEO perspectives: Should you write for user experience or for search engines? Read more
Starting a new content channel can feel like hitting the gym on January 1: you’re excited to burn through those new goals, you know what you need to do, you’ve researched every pitfall from previous
Connecting to user values — and pressing pause on content churn Read more
In our previous post on backlinking, we discussed the value of a backlink audit. Just as you should perform a content audit regularly to make sure that your content is usable, SEO-friendly, and up-to-date, you
Backlink Auditing Pt. 2: Is Backlinking Worthwhile? Read more
Not sure whether to devote more time to inbound links and building a backlink strategy? Just follow the chart below! In our last post on backlinking, we discussed whether inbound links are still important. As
What should you do after a backlink audit? Determining a backlink strategy Read more
Your backlinks are a link from any other site to your page — and they definitely impact your SEO. Backlinking is a common optimization tactic, but it can be time consuming: building inbound links requires
Backlink Auditing Pt. 1: How to Perform a Backlink Audit Read more
Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising channels. Due to nonprofits’ public service role,
Lessons from and for nonprofits on organic user engagement Read more
In July 2019, Google announced that it would begin indexing the mobile versions of all new websites by default. That announcement meant that Google is truly mobile-first: it will crawl and index pages using its
Mobile-first versus responsive design: where are we today? Read more
Here at Demandsphere, we’re all about a whole-team approach to building good SEO. But, how do you share SEO responsibilities across multiple departments? What should your team handle, and when should you all another team
Building good SEO practices and sharing your SEO “maintenance” Read more
In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s language. One excellent way to do that: by using a translater. Community-building and influencer marketing are
How to curate marketing influencers – and become one in your own industry Read more
If you’re a veteran SEO, Google’s Search Console (Webmaster Tools if you’re in the wayback machine) is probably one of the first tools you encountered — and it’s still extremely relevant today. Google Search Console
Using Google Search Console and better content choices for SEO Success Read more
Making executives a fan of your SEO and content marketing program The most successful content marketers are the ones that have executive buy-in for SEO and data sharing. Buy-in from your leadership can mean financial
Get buy-in from the top for your SEO and content marketing Read more
If you checked out last week’s episode, you’ll know that we’re on the second installment of a four-part series on search engine optimization audits and their uses. Our first week covers the purpose and value
SEO site audits: What should I expect from my deliverables? Read more
Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how
SEO Site Audit Strategy 101: A Marketers Guide to Content Audits Read more
Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several
Technical SEO Optimization Tips and Updates Read more
Overwhelmed with SEO and content tools? Keeping up with never-ending algorithm changes, updates, and new practices is a core part of an SEO’s job. Wrangling multiple tools and trying to find an enterprise platform that
Choosing an SEO tool that’s right for your goals Read more
