The latest updates from DemandSphere, including analysis and reports on the latest trends in the industry, covering everything from AI search on Google and other platforms to enterprise SERP monitoring, algorithm changes, data engineering, and more.
As marketers, we work under a dichotomy of bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along […]
UX design with your reader in mind for high performing content Read more
Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now
We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to new products and brands that showcase someone achieving incredible results or having a great time.
Are Instagram influencers a good fit for your business? Read more
We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence is an influencer marketing platform that is focused on helping businesses identify the right influencers in their target market
Pitching new business is often one of the most expensive things an agency does – expending resources to do research and legwork to prove why they’re the best choice for the client. As the list
How to Win More SEO and Digital Marketing Business with Pre-sales Audits Read more
Are you spending most of your time and resources creating new content to fill your website with blog posts, landing pages, Ebooks, and videos? If you’re only focused on filling a content quota, you may
Hit the Refresh Button on Your Content Marketing Campaigns Read more
Getting your brand found online and beating your competition in search engine ranking results is the holy grail of content marketing efforts. From there, we look at conversion rates, increases in sales, and progress toward
How Findable is Your Content? Read more
As with any rapidly growing market, the terms associated with the tools and best practices of marketing analytics have become less differentiated and often confused. Talking about SEO, search, data, analytics, insights, and recommendations interchangeably is confusing.
What’s the Difference Between Data, Analytics, and Insights? Read more
Why do you create content? This seems like the easiest question on the marketing quiz, but the answer may be more complex than you think. When you’re considering creating content, the obvious answer is that
Improve Audience Experiences with Search Data Intelligence Read more
In a message on the first page of the Pubcon brochure, Brett Tabke says, “Welcome to Pubcon. Adapt or die. Eat or be eaten. Move or be bulldozed. Learn what you need to know or
The Marketing Challenge To Adapt or Become Obsolete Read more
Mobile and local are becoming the center of content marketing as Americans spend 24% of their time, but only 8% of ad dollars on mobile, according to Mary Meeker. That trend, along with Google’s improved local
Challenge of Multiple Stand Alone Tools Leads to Integrated Local Features Read more
When asked to think of the evolution of marketing, many start out envisioning a “Mad Men” scene with marketers  brainstorming creative concepts born of intuition and a glass of bourbon in hand. Today, marketing encompasses a litany of channels, disciplines,
The Technology Challenge for Marketers Past, Present, and Future Read more
Marketing is evolving and changing so fast that it’s almost impossible to keep up with the latest trends and topics. The problem is, keeping up is exactly what we need to do to stay current
Current Trends in Marketing A New Found Friday Series Read more
Do your paid media efforts result in enough conversions to meet revenue goals? When every interaction costs money, you’ll want to make sure you’re capturing the right audience and driving traffic that converts. Capture the
Improve Paid Search Results With Organic Keyword Data Read more
If you’re still trying to show ROI for your marketing efforts by tracking all your keywords, topics, and content separately, you’re probably among the 79% of marketers who feel showing return on marketing initiatives is
Improve Marketing Intelligence Data with Keyword and Content Groups Read more
If you’re struggling to deliver meaningful marketing reports to the right people at the right time, you’re certainly not alone. While most marketers are struggling to measure content effectiveness, the C-Suite is turning up the heat
Effectively Reporting Marketing’s Bottom Line to Executives Read more
While most marketers will agree they’re fine with getting more traffic to their content – we’re also constantly in search of the right traffic, people who will actually convert and purchase. If you’re looking for content
Keyword Best Practices for Improving Brand Findability Read more
By now, most of us have seen the statistics. If you haven’t, CMI reported in their 2015 Benchmarks, Budgets, and Trends that only 21% of marketers feel successful in reporting the ROI of their efforts.
How to Avoid Marketing Intelligence Data Deluge or Drought Read more
