As marketers, we work under a dichotomy of bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along with search’s reliance on user traffic, means that readability for people typically translates into great […]
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Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]
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We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence is an influencer marketing platform that is focused on helping businesses identify the right influencers in their target market to promote and amplify content. What does adding an influencer marketing platform mean for GinzaMetrics […]
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Pitching new business is often one of the most expensive things an agency does – expending resources to do research and legwork to prove why they’re the best choice for the client. As the list of agencies competing for business grows, potential clients have started asking for more and more […]
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Are you spending most of your time and resources creating new content to fill your website with blog posts, landing pages, Ebooks, and videos? If you’re only focused on filling a content quota, you may be missing out on opportunities to optimize the content you already have and improve your […]
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Getting your brand found online and beating your competition in search engine ranking results is the holy grail of content marketing efforts. From there, we look at conversion rates, increases in sales, and progress toward any number of corporate goals. Bottom line if your audience isn’t finding your content, it […]
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As with any rapidly growing market, the terms associated with the tools and best practices of marketing analytics have become less differentiated and often confused. Talking about SEO, search, data, analytics, insights, and recommendations interchangeably is confusing. Even worse, it can be misleading when you’re looking for specific tools or discussing particular outputs. To […]
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Why do you create content? This seems like the easiest question on the marketing quiz, but the answer may be more complex than you think. When you’re considering creating content, the obvious answer is that you’re creating it to provide value, information, and maybe entertainment for your audiences. Things get […]
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In a message on the first page of the Pubcon brochure, Brett Tabke says, “Welcome to Pubcon. Adapt or die. Eat or be eaten. Move or be bulldozed. Learn what you need to know or become obsolete.” For marketers who continue to struggle with the deluge of marketing automation tools […]
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Mobile and local are becoming the center of content marketing as Americans spend 24% of their time, but only 8% of ad dollars on mobile, according to Mary Meeker. That trend, along with Google’s improved local indexing, is forcing marketers and SEOs to track and analyze engagements in new ways, specifically […]
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