Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]
Read Article
We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence is an influencer marketing platform that is focused on helping businesses identify the right influencers in their target market to promote and amplify content. What does adding an influencer marketing platform mean for GinzaMetrics […]
Read Article 
Pitching new business is often one of the most expensive things an agency does – expending resources to do research and legwork to prove why they’re the best choice for the client. As the list of agencies competing for business grows, potential clients have started asking for more and more […]
Read Article
Are you spending most of your time and resources creating new content to fill your website with blog posts, landing pages, Ebooks, and videos? If you’re only focused on filling a content quota, you may be missing out on opportunities to optimize the content you already have and improve your […]
Read Article 
Getting your brand found online and beating your competition in search engine ranking results is the holy grail of content marketing efforts. From there, we look at conversion rates, increases in sales, and progress toward any number of corporate goals. Bottom line if your audience isn’t finding your content, it […]
Read Article 
As with any rapidly growing market, the terms associated with the tools and best practices of marketing analytics have become less differentiated and often confused. Talking about SEO, search, data, analytics, insights, and recommendations interchangeably is confusing. Even worse, it can be misleading when you’re looking for specific tools or discussing particular outputs. To […]
Read Article 
Why do you create content? This seems like the easiest question on the marketing quiz, but the answer may be more complex than you think. When you’re considering creating content, the obvious answer is that you’re creating it to provide value, information, and maybe entertainment for your audiences. Things get […]
Read Article 
In a message on the first page of the Pubcon brochure, Brett Tabke says, “Welcome to Pubcon. Adapt or die. Eat or be eaten. Move or be bulldozed. Learn what you need to know or become obsolete.” For marketers who continue to struggle with the deluge of marketing automation tools […]
Read Article 
Mobile and local are becoming the center of content marketing as Americans spend 24% of their time, but only 8% of ad dollars on mobile, according to Mary Meeker. That trend, along with Google’s improved local indexing, is forcing marketers and SEOs to track and analyze engagements in new ways, specifically […]
Read Article 
When asked to think of the evolution of marketing, many start out envisioning a “Mad Men” scene with marketers brainstorming creative concepts born of intuition and a glass of bourbon in hand. Today, marketing encompasses a litany of channels, disciplines, and technologies – with departments that cover everything from creative campaign strategy, to search engine […]
Read ArticleYou’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.
