Until now, marketing teams have had to fit their needs into the functionality of a huge marketing platform or cobble together lots of disparate tools to get each users needs met. This meant sifting through […]
Fully Customizable Marketing Intelligence Dashboards Improve Data Sharing Read more
Lately, the reports of the death of SEO are linked to the rise of content marketing. The correlation seems absurb, especially in light of the importance of search for most brands. Content marketing does play
Essential for Survival The Symbiosis of Content Marketing and SEO Read more
According to Content Marketing Institute, only 28% of marketers report being successful at tracking the ROI of content marketing programs. This leaves a number of marketers who are either not attempting to track their content marketing
Five Key Metrics for Content Marketers Read more
At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500
New Era of Marketing Demands a Social Media Mindset Shift Read more
The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify
The Need to Link Social Media to Revenue Prompts Social Intelligence Suite Read more
Content marketers are either spending too much time worrying about their competitor’s every move or not enough time tracking and analyzing their activities. Perfecting the art of marketing spycraft means executing the right mix of
Perfecting Spycraft For Competitive Marketing Intelligence Read more
According to a report by Realix and reported by Marketing Profs, more than half of B2B marketers surveyed rated SEO as a leading way to reach marketing goals. Company websites remain the top digital channel
Are Marketers Effectively Using Search to Achieve Goals? Read more
You can’t fight what you can’t see and you can’t recapture an audience you didn’t realize you lost. Rapidly growing digital markets are keeping most brands busy looking over their shoulders for new competitors or
Competitor Discovery Tool Added to Marketing Intelligence Platform Read more
Retweets, shares, and likes, all these interactions with your social media channels are easily tracked and recorded. The social media channels themselves try to give you as much data as they can on the social
Not Just Retweets and Likes. Measuring the Value of Social Media Read more
The most successful content marketers are the ones that have executive buy-in for their efforts while those without complete support are still struggling to create the most comprehensive, winning strategies. Knowing that you need the
How to Get Executive Buy-In for Strategic Content Marketing Success Read more
The popularity of visual content in places like YouTube, SlideShare, Instagram, and Pinterest has made it very easy to distribute content to a wide audience. The problem is that the availability of those sites has
Cutting Through the Noise With Visual Content Read more
Cooperative content creation sounds a little too much like guest blogging for a lot of marketers, and we know what happened to guest blogging – a lot of brands got punished by Google and by
Trending Cooperative Content Creation with Your Customers Read more
Being a content marketer is a little like being a juggler in the circus. Adding and managing several types of content simultaneously while trying to determine which types to keep, discard, and what to add to
Increasing the Findability of Visual Content Read more
Content marketers, you’re creating content and you’re driving traffic to your site, and hopefully you’re contributing to overall corporate goals. But, are you sure you’re getting the most out of your content and the website
One Reason For a Site and Content Audit Better Results Read more
Fly by the seat of your pants, random acts of content marketing are over. With content marketing budgets rising and the digital space filling up with lots of content, it’s time for marketers to seriously
Data in Content Marketing It’s the New Black Read more
The explosion of websites, user publishing, and content marketing have created an environment where data has become the driver for marketing efforts. And if data is not driving decisions in your organization, it should be.
Enter the Chief Marketing Technologist Read more
Black Friday and Cyber Monday are upon us. For most brands, their websites are ready and their shelves are stocked in anticipation of two of the biggest shopping days of the year. It’s too late
Marketing Analytics to Make Your Holidays Bright Read more
You’re only as good as the material you have to work with. When you look at your inbound marketing efforts under this lens, your focus immediately falls on the landing pages you’re driving traffic and
Landing Pages to Meet Inbound Marketing Goals Read more
