While most marketers will agree they’re fine with getting more traffic to their content – we’re also constantly in search of the right traffic, people who will actually convert and purchase. If you’re looking for content […]
Keyword Best Practices for Improving Brand Findability Read more
Google’s mobile-friendly algorithm update was rolled out April 21 in an attempt to improve the mobile user’s search and internet experiences. The update didn’t come as much of a surprise, as Google issued warnings 2
Improving Findability and Relevancy in a Mobile Friendly World Read more
The summer doldrums. That time of year when marketers are looking at their analytics reports and sales numbers and wondering what went wrong. The marketing campaign that was working so well in March is losing
Marketing Intelligence to Get You Through The Summer Slowdown Read more
“United we stand, divided we fall,” the war cry first written by Aesop is now the tenet of all good content creation and SEO. Content and SEO are inextricably tied together as best practices when
Where Is SEO In The Content Writing Process? Read more
The economy in China has shown steady growth since 2010 with a GDP average of 1.94% from 2010 to 2014. Boasting the second largest economy in the world, China has shown steady economic growth versus the
The New Wave of Global Marketing Content Marketing in China Read more
A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers
Content Marketing Mindset Shift For Social Media Impact Part 2 Read more
Until now, marketing teams have had to fit their needs into the functionality of a huge marketing platform or cobble together lots of disparate tools to get each users needs met. This meant sifting through
Fully Customizable Marketing Intelligence Dashboards Improve Data Sharing Read more
Lately, the reports of the death of SEO are linked to the rise of content marketing. The correlation seems absurb, especially in light of the importance of search for most brands. Content marketing does play
Essential for Survival The Symbiosis of Content Marketing and SEO Read more
According to Content Marketing Institute, only 28% of marketers report being successful at tracking the ROI of content marketing programs. This leaves a number of marketers who are either not attempting to track their content marketing
Five Key Metrics for Content Marketers Read more
At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500
New Era of Marketing Demands a Social Media Mindset Shift Read more
The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify
The Need to Link Social Media to Revenue Prompts Social Intelligence Suite Read more
Content marketers are either spending too much time worrying about their competitor’s every move or not enough time tracking and analyzing their activities. Perfecting the art of marketing spycraft means executing the right mix of
Perfecting Spycraft For Competitive Marketing Intelligence Read more
According to a report by Realix and reported by Marketing Profs, more than half of B2B marketers surveyed rated SEO as a leading way to reach marketing goals. Company websites remain the top digital channel
Are Marketers Effectively Using Search to Achieve Goals? Read more
You can’t fight what you can’t see and you can’t recapture an audience you didn’t realize you lost. Rapidly growing digital markets are keeping most brands busy looking over their shoulders for new competitors or
Competitor Discovery Tool Added to Marketing Intelligence Platform Read more
Retweets, shares, and likes, all these interactions with your social media channels are easily tracked and recorded. The social media channels themselves try to give you as much data as they can on the social
Not Just Retweets and Likes. Measuring the Value of Social Media Read more
The most successful content marketers are the ones that have executive buy-in for their efforts while those without complete support are still struggling to create the most comprehensive, winning strategies. Knowing that you need the
How to Get Executive Buy-In for Strategic Content Marketing Success Read more
The popularity of visual content in places like YouTube, SlideShare, Instagram, and Pinterest has made it very easy to distribute content to a wide audience. The problem is that the availability of those sites has
Cutting Through the Noise With Visual Content Read more
Cooperative content creation sounds a little too much like guest blogging for a lot of marketers, and we know what happened to guest blogging – a lot of brands got punished by Google and by
Trending Cooperative Content Creation with Your Customers Read more
