The growing popularity of mobile devices is changing the way Google is showing results for search queries. Local SEO is not just about small local businesses anymore. The noisy internet environment and increasing competition is […]
The Growing Importance of Local For Search and Marketing Read more
Mobile and local are becoming the center of content marketing as Americans spend 24% of their time, but only 8% of ad dollars on mobile, according to Mary Meeker. That trend, along with Google’s improved local
Challenge of Multiple Stand Alone Tools Leads to Integrated Local Features Read more
When asked to think of the evolution of marketing, many start out envisioning a “Mad Men” scene with marketers  brainstorming creative concepts born of intuition and a glass of bourbon in hand. Today, marketing encompasses a litany of channels, disciplines,
The Technology Challenge for Marketers Past, Present, and Future Read more
Up until now, local search ranking data has only been available as a stand-alone tool, or as an expensive upgrade to an existing analytics platform. Today, GinzaMetrics has announced the availability of Local Search as
New Local Search and Deeper Crawl Features Give Marketers and SEOs Better Data Read more
We’ve all been there, either as an audience member, a participant, or as the content creator – that moment when you realize all the carefully laid plans, targeted messaging, and well-constructed content is not going
How To Recover From Content That Doesn’t Go Your Way Read more
When Erin O’Brien, COO GinzaMetrics, addressed the audience at Content Marketing World about using data to build bridges and increase revenue, audience members responded by asking the question, “What do I do when no one
How to Get Executive Buy-In for Content Marketing Initiatives Read more
Marketing is evolving and changing so fast that it’s almost impossible to keep up with the latest trends and topics. The problem is, keeping up is exactly what we need to do to stay current
Current Trends in Marketing A New Found Friday Series Read more
Whenever the topic of best practices for marketing and SEO comes up, too many people want to throw their hands up in frustration because limited budgets, lack of the right personnel, or finite bandwidth prevents
Marketing and SEO Best Practices Getting Results with Limited Resources Read more
Do your paid media efforts result in enough conversions to meet revenue goals? When every interaction costs money, you’ll want to make sure you’re capturing the right audience and driving traffic that converts. Capture the
Improve Paid Search Results With Organic Keyword Data Read more
In 2015 only 21% of B2B marketers feel they’re successful at tracking ROI for their efforts, according to CMI. One reason for this disconnect might be that getting deep insights into digital marketing efforts has
Deep Marketing Intelligence Insights No Longer Require Deep Pockets Read more
Figuring out what content to create on a regular basis is enough of a challenge, but ensuring that the content actually gets found and creates conversions continues to elude many of us. Using keyword data
Content That Engages and Converts Begins with Relevant Keywords Read more
Knowing what your competition is up to and comparing their findability to your own gives marketing and SEO departments plenty of ammunition to come out ahead. In practice, getting the right information and using competitive
Harness the Power of Competitor Data to Improve Findability Read more
Every marketing function requires that marketers and SEO teams accurately use keywords and content to create conversions with their audiences. Highly effective marketing efforts in content, search, social, and paid media rely on keyword insights for your
Found Friday Series Keyword Best Practices for Marketing Strategy Read more
If you’re still trying to show ROI for your marketing efforts by tracking all your keywords, topics, and content separately, you’re probably among the 79% of marketers who feel showing return on marketing initiatives is
Improve Marketing Intelligence Data with Keyword and Content Groups Read more
If you’re struggling to deliver meaningful marketing reports to the right people at the right time, you’re certainly not alone. While most marketers are struggling to measure content effectiveness, the C-Suite is turning up the heat
Effectively Reporting Marketing’s Bottom Line to Executives Read more
If you’re not getting the search results you want based on optimizing content for specific keywords, maybe it’s time to look at the world of semantic search. Google’s Hummingbird update two years ago has set the stage
Semantic Search Leveraging the Longtail for Marketing Content Read more
While most marketers will agree they’re fine with getting more traffic to their content – we’re also constantly in search of the right traffic, people who will actually convert and purchase. If you’re looking for content
Keyword Best Practices for Improving Brand Findability Read more
Google’s mobile-friendly algorithm update was rolled out April 21 in an attempt to improve the mobile user’s search and internet experiences. The update didn’t come as much of a surprise, as Google issued warnings 2
Improving Findability and Relevancy in a Mobile Friendly World Read more
