In the world of content marketing, a lot of goals and KPIs are focused on acquiring more visitors, encouraging audiences to spend more time on the website, gaining more blog subscriptions, and earning more likes […]
Improve Sales Lead Quality by Attracting the Right Audiences to Content Read more
How much does neuroscience influence your content creation strategies? Maybe more than you think. When we attempt to evoke emotional responses through our content, we’re employing tactics to capitalize on what neuroscientists already know, that
The Happiness Factor in Content Marketing Read more
According to Content Marketing Institute, only 45% of marketers know what a successful content marketing program looks like. If you haven’t mastered measuring your content marketing effectiveness, or you’re not sure how effective your efforts
Successful Content Marketing Programs are Driven by the Right Data Read more
Who do you have in mind when you create content? We all like to imagine we’re creating content for our audiences, but do we really know who our audiences are? Even if we think we
Better Audience Engagement with Better Audience Personas Read more
The proliferation of content and the availability of more granular data have created an atmosphere where marketers must understand more about their audience than just their business title and industry. Successfully competing in the ever-expanding
Create Better Personas to Deliver Relevant, Targeted, Impactful Content Read more
