For many retail businesses, the holiday shopping season is when the bulk of their profits are made – it is when they go into the black (hence the term “Black Friday”). eMarketer predicts that U.S. web […]
Forbes recently listed content marketing as the No. 1 item on their Top 7 Online Marketing Trends for 2014, and we couldn’t agree more (search and social also made the list). In fact, the day after
The Art of Content Marketing Read more
Watch LIVE today at 1 PM ET / 10 AM PT Join us this Friday, September 20, as we discuss the integration of content marketing, social media and SEO with Steve Farnsworth (@steveology), a Forbes
FOUND Friday Integrating Content Marketing, Social Media, and Search Read more
View the Slideshow & Video With the number of online video users expected to double to 1.5 billion and video traffic to be 55 percent of all consumer Internet traffic by 2016 (Cisco), it’s not
Using Video for Search and Content Marketing Efforts Read more
Our FOUND Friday panel discussed using video for search and content marketing efforts. Our guest was Kieran Farr, Vidcaster’s founder, technical brains and CEO. He is an experienced web developer and video producer, withover a decade
FOUND Friday: Using Video in Search & Content Marketing Efforts Read more
We’re back this week with another FOUND Friday hangout! This Friday, September 6, at 1 PM ET / 10 AM PT, our panel will share SEO recommendations for small teams, including how to handle Google
FOUND Friday Managing SEO with a small team Read more
On our August 23 edition of FOUND Friday, we focused on the topic of “Finishing Strong: How to make sure you reach your search and content goals this year.” GinzaMetrics CEO Ray Grieselhuber and COO
FOUND Friday Finishing 2013 Strong, Reach Search and Content Goals Read more
On August 16, we hosted our first FOUND Friday hangout. GinzaMetrics’ Erin Robbins O’Brien and Ray Grieselhuber chatted with Virante’s SEO Director Phil Buckley about where SEO fits into organizations. They also addressed content marketing,
FOUND Friday Where Does SEO Fit In Your Organization? Read more
There are several important lessons that companies and agencies MUST learn about the use of social media if they wish to survive in this online age. The audience can constantly hear these lessons, but they
How to Attract Your Target Audience When Utilizing Social Media Read more
Today, we’re releasing a new feature enabling GinzaMetrics users to gain more insight into their daily keyword rankings. Users can now drill down into charts to see a list of keywords based on ranking position,
New Feature Chart Drill Downs Provide Added Keyword Insight Read more
In this world of 140 characters or less, there is still a place for those of us who enjoy both storytelling and analytics. In fact, technology only increases the number of tools that marketers have—websites,
Becoming a Modern Marketer by Embracing Art and Science Read more
GinzaMetrics will host a webinar on Wednesday, July 31 at 1 PM ET / 10 AM PT to discuss maximizing recommendations provided in our search and content marketing platform. Recommendations are sortable based on importance, difficulty and
Register Now GinzaMetrics Hosts Webinar on July 31 Read more
I begin my second year as a grad student in August, and I have read a LOT over the last year and become a better communicator and marketer along the way. One of my favorite
Understanding the Relationship between Humans and Computers Makes You a Better Marketer Read more
SEO Agency Reporting Working in the world of agency side reporting means always keeping in touch with your clients. You hope every report has a trend line that goes up and to the right, but
Better Reporting Means Happier Clients Read more
We are excited to announce that we have added two new features to the GinzaMetrics dashboard today. The addition of advanced reporting and task workflow features come at the request of our valued users, and
Advanced Reporting and Tasks Added to GinzaMetrics SEO and Content Marketing Dashboard Read more
Short video clips captured on mobile devices and shared via social media have quickly emerged as a popular form of communication. If you are an agency, you are undoubtedly asking how to leverage this phenomenon
How Agencies Can Use Vine to Help Clients Grow Brands Read more
At first, Google Authorship was just something that was interesting; not necessarily anything that SEOs or bloggers thought would be required for any of their websites or places on which they publish content. However, Google
Google Authorship Why It’s Important for Google and Authors Read more
Surely you’ve seen those articles on the bottom of Huffington Post that say, “The Secret to Combat Grey Hair” or “Hot Celeb Dads of 2013.” Only after clicking on and reading the article do you
Why Display Ads Should be Part of Your Content Strategy Read more
