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Bridging the Gap Between Content Creation and Marketing Strategy

Bridging the Gap Between Content Creation and Marketing Strategy

One of the first things we learn as children is how to share. Letting our friends and classmates use our toys and crayons is rightfully championed. Sharing is caring. So why do we end up forgetting all about this once we step into our professional lives? Instead of freely sharing […]

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Are you tracking enough competitors for your marketing strategy?

Are you tracking enough competitors for your marketing strategy?

A common topic during platform demos, conferences, and discussions with digital marketers is whether or not they’re capturing the market accurately.  What’s scary is that people seem okay with tracking two or three competitors, but you need to know what’s happening across dozens of places. Just not every data point […]

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Competitor Intelligence For Content Creators, SEOs, and Marketers

Competitor Intelligence For Content Creators, SEOs, and Marketers

Competitor Intelligence For Content Creators, SEOs, and Marketers In the last Found Friday episode, we explored topics surrounding the common question of “are we tracking enough keywords?” A related question we often hear from clients and colleagues is “how much is enough competitor intelligence?” Plenty of research has been done on […]

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Tracking enough keywords? How much is enough?

Tracking enough keywords? How much is enough?

A question we regularly come across in the search marketing space is “are we tracking enough keywords?” We hear this question from clients and colleagues across a variety of industries, job titles, and organization types. We decided to dedicate an episode of Found Friday to the question, because it is […]

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Web Light Appearance Update For Google Search Console

Web Light Appearance Update For Google Search Console

Google is ubiquitous when it comes to an online presence. Users turn to Google search to find information on a wide variety of topics. Webmasters are constantly trying to stay on top of traffic altering algorithms, optimizing their site for performance. One of the most popular tools for webmasters is […]

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Google Speed Update: How to prepare for the upcoming change

Google Speed Update: How to prepare for the upcoming change

SEOs and marketers know that regular changes to Google’s algorithm are part of their life. Many are minor and roll out with little notice. Of course, there are those that are more significant and impact the way that we create and serve content to our target audiences. Recently, Google’s changes […]

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Are Instagram influencers a good fit for your business?

Are Instagram influencers a good fit for your business?

We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to new products and brands that showcase someone achieving incredible results or having a great time. It’s hard not to look – and that’s the point. Influencer marketing is rapidly gaining […]

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Seven SEO writing tips for creating better content in 2018

Seven SEO writing tips for creating better content in 2018

Get found with better content and smart SEO writing With 83.6 million new blog posts read by 409 million people every month on WordPress alone, content consumption continues to grow. Whether it’s via blog posts, social media, white papers, case studies or videos, marketers are focused on getting in front […]

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Creating KPI driven reports to meet your goals

Creating KPI driven reports to meet your goals

The best KPI reporting starts with understanding the goal system The ability to quantify results is a core need for every marketer. There’s a lot of talk about KPI reporting, assuming that it gives you some valuable insight into what’s working and what isn’t. It may. If it’s set up […]

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Choosing an SEO tool that’s right for your goals

Choosing an SEO tool that’s right for your goals

Overwhelmed with SEO and content tools? Keeping up with never-ending algorithm changes, updates, and new practices is a core part of an SEO’s job. Wrangling multiple tools and trying to find an enterprise platform that fulfills all of the functions you need is a another full time job. How do […]

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