In the latest episode of GET FOUND!, host and GinzaMetrics COO Erin Robbins speaks with Steveology Group CMO Steve Farnsworth about how to use a company’s full breadth of resources to create more effective content […]
Using Effective Content Marketing for Onboarding and Support: Steps to Success Read more
This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve marketing efforts. The conversation was a continuation of
Pitching new business is often one of the most expensive things an agency does – expending resources to do research and legwork to prove why they’re the best choice for the client. As the list
How to Win More SEO and Digital Marketing Business with Pre-sales Audits Read more
How you set up your content initially and in your analytics system determines how well you’ll be able to measure it. In addition to tracking your own content, rankings, and findability, you’re most likely trying to
Outrank the Competition and Create Better Content with Competitor Groups Read more
As with any rapidly growing market, the terms associated with the tools and best practices of marketing analytics have become less differentiated and often confused. Talking about SEO, search, data, analytics, insights, and recommendations interchangeably is confusing.
What’s the Difference Between Data, Analytics, and Insights? Read more
When our customers and potential new users first start their search for the right SEO and marketing intelligence tool, many of them find themselves lost in the weeds of multiple solutions and vendors. The process
An Insider’s Guide To Choosing The Best SEO Tool For Your Brand Read more
2015 was a busy year for GinzaMetrics and we’re sure it was for you as well. We spent a lot of time listening to our customers, watching trends in SEO and content marketing, and ensuring our
Deeper Marketing and SEO Insights For GinzaMetrics Users in 2015 Read more
The end of the year is a time when we look back at what worked and what didn’t and get our content marketing and SEO initiatives in place for a successful start to the New
Create Content That Converts in 2016 Read more
As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful.
GinzaMetrics Bridges The Gap Between Search and Social Analytics Read more
If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on an opportunity to boost your social media engagement. Knowing what your audience is talking about
Improve Social Media Posts and Engagement With Search Keywords Read more
By now, most of us have seen the statistics. If you haven’t, CMI reported in their 2015 Benchmarks, Budgets, and Trends that only 21% of marketers feel successful in reporting the ROI of their efforts.
How to Avoid Marketing Intelligence Data Deluge or Drought Read more
Attracting prospects to your brand is only half the battle. Long-term growth means retaining existing customers and building a base of brand evangelists. Passing off customer communication to customer support or account management means missing
Apply Marketing Intelligence to Prevent Churn Read more
When talking about the shift that marketing is taking from a short term, campaign-centric approach, to a long-term audience building mindset, it’s helpful to look at it from an historical perspective. For the most part,
Content Marketing The Shift from Campaign to Audience Building Read more
We recently had Joe Pulizzi, Founder Content Marketing Institute, as our guest on our FOUND series. During that discussion, he and I discussed the state of content marketing and some predictions for 2015. During our
Subscription Strategy The Holy Grail of Content Marketing Read more
The obvious statement – the core principals of marketing haven’t changed that much in recent years,  but vehicles and channels have increased dramatically. So lets get down to it: At the top of many marketers minds is integrating
The Key to Strategic Content Marketing A Change in Culture Read more
Creative content has always been a part of what companies have done to promote themselves. Until just recently, that effort has been relegated to the paid advertising channel. Realizing that there is nothing new about
Allocating Resources for Content Marketing Read more
If your brand doesn’t have a global marketing strategy, you may find yourself battling for share of mind on two fronts. First, even if you aren’t marketing internationally, your competitors probably are. Second, brands are
Growing Global ECommerce Demands Responsive Intelligence Read more
Changing Algorithms Google has updated their search algorithm again. Â Just a few days ago, it was announced that Google has added a new update to their local search algorithm, named by Search Engine Land as
Another Google Algorithm Change Prompts Updates In Analytics Read more
