SEO has been around for awhile now (and despite some premature reports is not dead), social analytics is growing in importance, and content marketing has claimed the number one spot as a marketing tactic. Measuring […]
Finding The Best Search Tools For Your Business Read more
We recently teamed up Brett Relander, digital marketing strategist and founder of Launch & Hustle, and Erin Robbins O’Brien, COO GinzaMetrics, to discuss the current state of digital marketing and to provide some insights and
Getting Ready for Digital Marketing 2015 in Q4 2014 Read more
Content marketing has become the last legitimate way for brands to reach their target audiences. A recent report by CMI states that “B2B marketers have cited web traffic and sales lead quality as their top
A New Breed of Tools Effectively Measure Content Read more
A FOUND Friday that you will not want to miss! Join us as Brett Relander, strategic digital marketing consultant and founder of Launch&Hustle, and Erin Robbins O’Brien, COO GinzaMetrics discuss: Digital Marketing Tactics for Business
FOUND Friday with Brett Relander Read more
What color is your ROI? Effective marketing campaigns are moving the needle away from the red and creating more revenue than costs. Marketing campaigns cannot exist just to exist, they must contribute to the bottom
Measuring the Effectiveness of Content Marketing Campaigns Read more
As the algorithm rules change, so does the role of SEO in organizations. SEO departments were first formed to support adversting and to help companies build multitudes of links in order to get their brand
What is the role of SEO? Read more
Everyone is talking about the importance of not just creating content, but creating quality content that drives sales and increases brand awareness. We have been talking to marketers about the challenge of knowing what content
Creating Measurable Content to Meet Strategic Goals Read more
Join us this week as we have a conversation about some challenges marketers have been talking about. The Trials and Tribulations of Task and Workflow Management We’ve been talking to marketing professionals and they are
Experts Discuss the Challenge of Workflow Management on Found Friday Read more
Recently, GinzaMetrics COO, Erin O’Brien, had a chance to catch up with Fuel Interactive COO, Stuart Butler, about the challenges that face marketers and agencies with regards to workflow, process, and overall client/agency relationships. The
Effective Workflow and Task Management for Clients and Agencies Read more
The following blog post is an recap from a webinar with Marc Eberhart, Director of Marketing, Chegg. Â Today I had the pleasure of speaking with Marc Eberhart, Director of Ad Services, at Chegg, the
How to make SEO succeed in your organization Read more
On Friday, April 4, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss how to understand your competitors through content marketing insights. Join our discussion, by coming to this blog post and
FOUND Friday Understanding Competitors Through Content Marketing Insights Read more
Upon logging in to our dashboard today, GinzaMetrics users will notice a new chart on the main screen. The Channel Performance Insights chart provides a collective view of website traffic from multiple marketing channels. We are
Channel Performance Chart is Now Live in the GinzaMetrics Dashboard Read more
On Friday, March 28, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss the  marketing technology market. They will talk about the solutions that make up the landscape, the players and how
FOUND Friday Exploring the Marketing Technology Landscape Read more
On Friday, March 20, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss the latest trends in search and content marketing. Join our discussion, by coming to this blog post and watching
Join us for FOUND Friday on March 20 Read more
Brands and agencies have a myriad of choices when it comes to search tools, requiring time and effort to determine their current needs and anticipate future needs, all while staying within their budget. In this
What Brands and Agencies Should Consider When Evaluating Search Tools Read more
To remain competitive and ensure that prospects find your brand(s) online, you must communicate via multiple channels. Whether you are a manager responsible for all of these channels yourself, or an executive in need of
FOUND Webinar Managing Search & Content in a Multichannel Marketing Approach Read more
On Friday, March 7, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss the latest trends in search and content marketing. Join our discussion, by coming to this blog post and watching
FOUND Friday Search and Content Marketing Trends Read more
Search and PR compliment each other. Combining both teams companies can streamline your marketing process and reveal numerous benefits. Additionally, the public relations industry is starting to evolve, resulting in more of a technological focus.
PR Isn't Dying, It's Converging Read more
