As a marketer, our energies are often spread over a variety of tasks. We are constantly concerned with tracking our progress through metrics, developing strategies to create authentic and effective content, and all the while […]
The Importance of Making Better Marketing Tools is to Have Input on Product Development Read more
Creating viral content is talked about so frequently I want to scream. People spend hundreds of thousands of dollars to create a video or incident that seems “real” or pushing out bizarre ads and social
Creating Viral Content for the B2B World Read more
With brands relying heavily on SEO and content marketing tools (and a host of other related marketing technologies) to push their products forward, the question today is whether these tools can stand the test of
The Landscape of Search and Marketing Tools Read more
Given the amount of money spent and the potential revenue from consumers, marketing can’t be taken lightly. Within the specific tasks that make up marketing for any brand or business lies the success and potential
Intelligent Content to SaaS Marketing in the Digital Age Read more
Not long ago, or at least, before the advent of the Digital Age giving birth to Social Media, Digital Channels, and all these online information sharing avenues, the role of a PR professional was limited
The Inevitably Dynamic Role of PR in Today's Branding Read more
As you can tell by the post title, I have an opinion about content scoring for marketers. Content scoring’s heart is in the right place and I don’t fault the effort – it’s just being
Content scoring is stupid. And potentially dangerous. Read more
A common topic of discussion at GinzaMetrics and within the search community we’re a part of is global search and marketing. What’s going on with search at a global level, how do we ensure success
GinzaMetrics teams up with Airbnb to discuss global search marketing strategy Read more
This week we’re excited to have a conversation that continues to come up over customer meetings, at events, and on blog posts around the internet. What is the relationship between marketing, public relations, sales, and
FOUND Friday PR and Marketing Owners of Content, Awareness, and Filling the Funnel Read more
Today, we will be launching a number of new features aimed at providing you a better search marketing experience. The updates include mobile search insights for iPhone and iPad devices, support for Chinese search engine
Marketers investing in content marketing strategies need to know how to elevate and extend the lifespan of their best content. On Friday, April 25, GinzaMetrics CEO and Founder Ray Grieselhuber and COO Erin Robbins O’Brien
FOUND Friday Tips for Elevating and Extending the Lifespan of Good Content Read more
On Friday, April 18, COO Erin Robbins O’Brien and I will discuss how viral content impacts search and social media, both positively and negatively. We want you to join the conversation. Share your successes or horror
FOUND Friday How Viral Content Impacts Search and Social Media Read more
Marketing is a giant word with huge impact and a mixed bag of budgets, teams, and responsibilities. For some organizations, it includes PR, advertising and corporate communications. For others it’s channel management for lead generation. Regardless
Understanding the Entire Marketing Mix Will Make You, and Your Brand, Better Read more
On Friday, April 11, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss how brands can allocate resources for content marketing. They will also take a look at what tools are being used
FOUND Friday How Brands Can Allocate Resources for Content Marketing Read more
Over the last year, the marketing industry has seen a definitive shift away from keyword-centric SEO towards a content-centric approach. Search engine updates such as Hummingbird, Secure Search, Panda and Penguin have all pointed to
GinzaMetrics Extends Shift to Content Through Content Grouping Read more
Today we’re announcing some massive improvements for our PDF Reporting feature, which brings additional enhancements to the GinzaMetrics Workflow & Reporting suite for our search and marketing users. GinzaMetrics has offered users a customized report
GinzaMetrics PDF Reporting Feature Improved Read more
If you are looking to add organic marketing including SEO and content to your mix, understanding how it can fit in with your existing workflow and campaigns can make the transition easier and more effective.
SEO and Content Campaign Marketing Workflow for Marketers Read more
If you’re an ecommerce company or a brick-and-mortar retailer with online distribution, there’s no need to remind you that Black Friday and Cyber Monday are coming up quickly. With ecommerce sales toppling the $1 trillion
Search and Content Marketing Recommendations for Black Friday and Cyber Monday Read more
If you have ever wanted a place to chat about the latest topics and trends in SEO, content marketing, digital / new media and analytics – we’ve got one for you! Starting Friday, August 16,
Introducing FOUND Fridays. The Place to Talk SEO and Marketing Trends Read more
