New Features Announced Mobile Search Insights, Multiple Market Targeting, and Support for Qihoo 360
Today, we will be launching a number of new features aimed at providing you a better search marketing experience. The updates include mobile search insights for iPhone and iPad devices, support for Chinese search engine Qihoo 360 (So.com), and the ability to target multiple markets from a single site.
Starting today, only GinzaMetrics users can see mobile search rankings by search engine for iPhone and iPad traffic at a daily granularity. We plan to provide search rankings for Android devices later in Q2.
Mobile devices accounted for 31 percent of all organic search visits in the United States during the month of January 2014, up from 24 percent in 2013, according to RKG’s Digital Marketing 2014 Q1 report. In response to this continued growth, GinzaMetrics’ mobile search engine rankings has been released to help you stay apprised of the latest trends across the most popular devices and search engines.
You will also now be able to track organic search, social and content for their website(s) with insights from Qihoo 360 Technology’s search engine, So.com. The search engine has rapidly gained popularity since launching in 2013, and according to a TechInAsia.com report, So.com has reached almost 23 percent market share among China’s search engines. In January, Qihoo president Qi Xiangdong’s was quoted as saying that the company aims to reach 35 percent market share by the end of 2014.
So.com is the third Chinese search engine supported by GinzaMetrics, after weadded support for Baidu and Sogu in May 2013in response to growing Chinese e-commerce and web-based businesses, as well as the globalization of enterprise companies seeking relevancy in the country.We are also making it easier to target multiple markets from a single site by removing device restrictions in your Site Settings. You can now choose from over 200 country, language and device options to ensure comprehensive monitoring across every market in which you have content. This release will also make it easier for users in charge of global markets to see search and content insights for all areas in a single dashboard.
Erin is President & COO of DemandSphere. She has been working in technology, digital marketing and product for the past 15 years. She is a frequent speaker at industry events including PubCon, CMWorld, Found Conf and more. She also has also contributed to publications such as Search Engine Journal, Forbes, and others.
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