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Why we’re building DemandSphere, and why we’re doing it now

Why we’re building DemandSphere, and why we’re doing it now

The question of why DemandSphere is because we continue to see a need for an approach that takes the ecosystem into account. That doesn’t mean we’re trying to be a one size fits all marketing platform, far from it. What we are starting with here at DemandSphere is an approach […]

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Using GinzaMetrics and groups to beat your competitors

Using GinzaMetrics and groups to beat your competitors

You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart decisions about how to target each ad and keyword campaign, in each location where it’s […]

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Content marketing strategies that will move the needle this year

Content marketing strategies that will move the needle this year

Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss search and content marketing strategies that will help marketers move efforts in the right direction this year. Read the highlights of her interview with hosts Robert O’Haver and Caleb McElveen below, including […]

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Using Effective Content Marketing for Onboarding and Support: Steps to Success

Using Effective Content Marketing for Onboarding and Support: Steps to Success

In the latest episode of GET FOUND!, host and GinzaMetrics COO Erin Robbins speaks with Steveology Group CMO Steve Farnsworth about how to use a company’s full breadth of resources to create more effective content — and attract (and retain) more customers. Read on to discover the insights they shared, […]

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Hacks for finding and using internal data to improve marketing, sales, and customer success

Hacks for finding and using internal data to improve marketing, sales, and customer success

This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve marketing efforts. The conversation was a continuation of the previous week’s discussion around how marketing and sales can work together more productively to […]

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Attribution Model Challenges for Marketers

Attribution Model Challenges for Marketers

How do you measure the success of your marketing efforts? Are you struggling to design attribution models for marketing that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have become popular among marketers struggling to show ROI on their efforts. The challenge for marketers […]

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Closing the Gap Between Audience Needs and Content

Closing the Gap Between Audience Needs and Content

This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31 […]

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Trends in Search That are Changing the Content Marketing Game

Trends in Search That are Changing the Content Marketing Game

As brands spend more and more on content marketing efforts and the internet becomes crowded with content, the challenges of getting found and engaging audiences continue to plague content marketers and SEOs. Part of the consternation comes from the constant algorithm changes and changes in the types of results that […]

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How to Approach ABM From a Content Marketing Perspective

How to Approach ABM From a Content Marketing Perspective

Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above the content noise on the internet, content marketing departments are going through a mindset shift […]

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What is the Role of Content Marketing in Account Based Marketing (ABM)?

What is the Role of Content Marketing in Account Based Marketing (ABM)?

What is account based marketing (ABM)? How do content marketing and ABM work together? Account based marketing (ABM) is an established practice that has been getting a lot of attention as a new trend in B2B marketing. While most of the conversations have been around the marketing automation tools that help […]

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