Why we’re building DemandSphere, and why we’re doing it now
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Why we’re building DemandSphere, and why we’re doing it now

The question of why DemandSphere is because we continue to see a need for an approach that takes the ecosystem into account. That doesn’t mean we’re trying to be a one size fits all marketing platform, far from it. What we are starting with here at DemandSphere is an approach […]

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Using GinzaMetrics and groups to beat your competitors
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Using GinzaMetrics and groups to beat your competitors

You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart decisions about how to target each ad and keyword campaign, in each location where it’s […]

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Content marketing strategies that will move the needle this year
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Content marketing strategies that will move the needle this year

Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss search and content marketing strategies that will help marketers move efforts in the right direction this year. Read the highlights of her interview with hosts Robert O’Haver and Caleb McElveen below, including […]

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Using Content Marketing Strategies for Onboarding and Support: Key Steps to Success
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Using Content Marketing Strategies for Onboarding and Support: Key Steps to Success

In the latest episode of GET FOUND!, host and GinzaMetrics COO Erin Robbins speaks with Steveology Group CMO Steve Farnsworth about how to use a company’s full breadth of resources to create more effective content — and attract (and retain) more customers. Read on to discover the insights they shared, […]

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Hacks for finding and using internal data to improve marketing, sales, and customer success
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Hacks for finding and using internal data to improve marketing, sales, and customer success

This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve your marketing efforts. The conversation was a continuation of the previous week’s discussion around how marketing and sales can work together more productively to […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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