Avatar for Erin Acheson

Keyword Management: A Comprehensive Suite of Tools

Keyword Management:  A Comprehensive Suite of Tools

In search and content marketing, having a full featured set of keyword intelligence and management tools is essential to your strategy. Because business is always evolving, you need access to information about your current keywords, which keywords you should focus on in the future, and your competitors keywords. At DemandSphere, […]

Read Article
Avatar for Erin Acheson

DemandSphere – All-In-One Keyword Tracking, Discovery, and Competitor Tool

DemandSphere – All-In-One Keyword Tracking, Discovery, and Competitor Tool

As marketers, our number one job is to enable our brand, product, content, etc. to be found by our target audience. Findability is the key to growing our businesses. Guessing which content performs best consumes time and resources and has unpredictable results. At DemandSphere, we recognize that marketing is an […]

Read Article
Avatar for Erin Acheson

Google Search Console 2018 Update – New Features And What It Means For You

Google Search Console 2018 Update – New Features And What It Means For You

Google Search Console 2018 Update Several months ago, Google started rolling out a new beta version of Google Search Console to select users. On January 8th, 2018, it announced on its Webmaster Central Blog this beta version will be released to verified Google Search Console users. This is the biggest […]

Read Article
Avatar for Erin Acheson

Google’s 2017 Algorithm Changes that May Impact Your Findability

Google’s 2017 Algorithm Changes that May Impact Your Findability

Google has repeatedly stated it makes regular updates to its search algorithms–as many as 2-3 per day. Most of these changes go largely unnoticed and the impacts on SERP rankings are considered normal fluctuation. However, there were over a dozen dates in 2017 where many sites noticed major shifts in […]

Read Article
Avatar for Erin Acheson

Search comes full circle

Search comes full circle

The core of all marketing efforts is findability. Findability: the ability of our brand, products, content, etc. to be found by our target audience.That’s step one. If we’re not first found, conversions aren’t even a conversation. Search, which is all about findability, some say is experiencing a resurgence but those […]

Read Article
Avatar for Erin Acheson

Core components of the DemandSphere content marketing and SEO platform

Core components of the DemandSphere content marketing and SEO platform

Today, there are three core product components to DemandSphere: DemandMetrics, DemandCrawl, and ContentSphere. There are additional product lines set to launch in the coming months that expand the depth and types of offerings for marketers and SEOs across in-house and agency teams. Data-driven Marketing and SEO platform for today’s organizations […]

Read Article
Avatar for Erin Acheson

GinzaMetrics Expands Offering with Acquisition of Withfluence Influencer Marketing Platform

GinzaMetrics Expands Offering with Acquisition of Withfluence Influencer Marketing Platform

We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence is an influencer marketing platform that is focused on helping businesses identify the right influencers in their target market to promote and amplify content. What does adding an influencer marketing platform mean for GinzaMetrics […]

Read Article
Avatar for Erin Acheson

Why we’re building DemandSphere, and why we’re doing it now

Why we’re building DemandSphere, and why we’re doing it now

The question of why DemandSphere is because we continue to see a need for an approach that takes the ecosystem into account. That doesn’t mean we’re trying to be a one size fits all marketing platform, far from it. What we are starting with here at DemandSphere is an approach […]

Read Article
Avatar for Erin Acheson

Using GinzaMetrics and groups to beat your competitors

Using GinzaMetrics and groups to beat your competitors

You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart decisions about how to target each ad and keyword campaign, in each location where it’s […]

Read Article
Avatar for Erin Acheson

Content marketing strategies that will move the needle this year

Content marketing strategies that will move the needle this year

Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss search and content marketing strategies that will help marketers move efforts in the right direction this year. Read the highlights of her interview with hosts Robert O’Haver and Caleb McElveen below, including […]

Read Article

    Register now to be notified of all webinars and events.

    Subscribe to our newsletter

    You’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.

      This site is protected by reCAPTCHA and the Google
      Privacy Policy and Terms of Service apply.
      Copyright 2021 Ginzamarkets, Inc. All Rights Reserved.
      Where do you rank? Click here to find out