Avatar for Erin Acheson

What is a good keyword strategy and how does it impact marketing efforts?

What is a good keyword strategy and how does it impact marketing efforts?

To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword strategy involves an understanding of why your organization offers what it offers, how it resonates with audiences, what it looks like your target market with relationship to competitors, and measures the efficacy […]

Read Article
Avatar for Erin Acheson

Site Audit Strategy – Who should do them and when

Site Audit Strategy – Who should do them and when

Welcome to the third week of our series on strategic SEO auditing! This week, the conversation turns from concept to execution. We’re discussing frequently you should perform SEO audits on your content, and the delegation of the audit itself and action items uncovered by the audit. In previous posts, we’ve […]

Read Article
Avatar for DemandSphere

SEO site audits: What should I expect from my deliverables?

SEO site audits: What should I expect from my deliverables?

If you checked out last week’s episode, you’ll know that we’re on the second installment of a four-part series on search engine optimization audits and their uses. Our first week covers the purpose and value of examining your site’s SEO through this type of all-encompassing reporting, talked about the types […]

Read Article
Avatar for Erin Acheson

SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

Read Article
Avatar for DemandSphere

The Intersection of Search and Social Media

The Intersection of Search and Social Media

On a recent episode of Found Friday, I sat down with CallRail’s SEO Manager, Carolyn Lyden. Carolyn helps develop CallRail’s SEO program and works with her marketing, content, social, and community teams to discover the sweet spots for obtaining good SEO and useful content. She’s not only a rising start […]

Read Article
Avatar for Erin Acheson

5 ways content can improve your B2B sales cycle

5 ways content can improve your B2B sales cycle

B2B sales cycle – using content to improve your process The B2B sales cycle differs from the B2C sales cycles in many ways. One of the biggest differences is the length of the sales cycle. This isn’t a new phenomenon. A 2013 survey from Crain’s BtoB Magazine revealed “43 percent […]

Read Article
Avatar for Erin Acheson

Found Conference: A Crossroad for Digital Marketing

Found Conference: A Crossroad for Digital Marketing

Found Conference: A Crossroad for Digital Marketing If you are reading this post, you probably work in some part of the digital marketing industry. Whether it’s search, advertising, social, content, or any other discipline, you know that the only constant is change. In digital marketing, change happens fast. Not only […]

Read Article
Avatar for Erin Acheson

Choosing the right keywords for your SEO and marketing strategy

Choosing the right keywords for your SEO and marketing strategy

Tracking keywords: Is it about “more keywords” or is it about the “right keywords” The short answer to more keywords or the right is both. But that doesn’t mean big changes for everyone. Sometimes you’re already tracking most of the right keywords and there are others you’re missing. Other times […]

Read Article
Avatar for Erin Acheson

Alternative search engines and how they impact your marketing

Alternative search engines and how they impact your marketing

For many years now, Google has dominated the world of search marketing. However, over the past several years, we are seeing Google face more and more competition in the search space. The topic of alternative search engines is growing in relevance for many marketers, and continues to come up in […]

Read Article
Avatar for Erin Acheson

Technical SEO Optimization Tips and Updates

Technical SEO Optimization Tips and Updates

Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several broad core algorithm updates. Search console was refreshed and several new features were launched.  Bing […]

Read Article

    Register now to be notified of all webinars and events.

    Subscribe to our newsletter

    You’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.

      This site is protected by reCAPTCHA and the Google
      Privacy Policy and Terms of Service apply.
      Copyright 2021 Ginzamarkets, Inc. All Rights Reserved.
      Where do you rank? Click here to find out