Another Universal Search update? Featured snippets get a facelift Looks like Google is at it again. This time taking aim at Featured Snippets. adding “refinement bubbles” that allow users to narrow in on their search. Let’s start by looking at how we got here and where we’re going. In 2014, […]Read Article
Google flips its approach to search indexing Until recently, Google has indexed sites according to the desktop experience and content in the desktop version. Google didn’t consider mobile versions of websites in its rankings. Toward the end of 2016, Google made an announcement that it is moving to a mobile-first […]Read Article
At the core of everything we do as digital marketing professionals is findability. Whether it’s a product, feature, service, information, or education offered, we need the message to reach our audience and inspire them to make a choice. Whether the choice is a a purchase, email signup, or something else, […]Read Article
We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable results, it seems like SEO’s are struggling to illustrate their value. What makes a good […]Read Article
Updates to the DemandSphere platform are here! Announcing our new UI, with an updated look and feel, as well as new features and workflow options. This is the first in a series of new features that improve SEO, content marketing, and competitive intelligence. View changes to the platform in this […]Read Article
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