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Choosing the right keywords for your SEO and marketing strategy

Choosing the right keywords for your SEO and marketing strategy

Tracking keywords: Is it about “more keywords” or is it about the “right keywords” The short answer to more keywords or the right is both. But that doesn’t mean big changes for everyone. Sometimes you’re already tracking most of the right keywords and there are others you’re missing. Other times […]

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Alternative search engines and how they impact your marketing

Alternative search engines and how they impact your marketing

For many years now, Google has dominated the world of search marketing. However, over the past several years, we are seeing Google face more and more competition in the search space. The topic of alternative search engines is growing in relevance for many marketers, and continues to come up in […]

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Technical SEO Optimization Tips and Updates

Technical SEO Optimization Tips and Updates

Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several broad core algorithm updates. Search console was refreshed and several new features were launched.  Bing […]

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Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]

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Bridging the Gap Between Content Creation and Marketing Strategy

Bridging the Gap Between Content Creation and Marketing Strategy

One of the first things we learn as children is how to share. Letting our friends and classmates use our toys and crayons is rightfully championed. Sharing is caring. So why do we end up forgetting all about this once we step into our professional lives? Instead of freely sharing […]

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Are you tracking enough competitors for your marketing strategy?

Are you tracking enough competitors for your marketing strategy?

A common topic during platform demos, conferences, and discussions with digital marketers is whether or not they’re capturing the market accurately.  What’s scary is that people seem okay with tracking two or three competitors, but you need to know what’s happening across dozens of places. Just not every data point […]

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Competitor Intelligence For Content Creators, SEOs, and Marketers

Competitor Intelligence For Content Creators, SEOs, and Marketers

Competitor Intelligence For Content Creators, SEOs, and Marketers In the last Found Friday episode, we explored topics surrounding the common question of “are we tracking enough keywords?” A related question we often hear from clients and colleagues is “how much is enough competitor intelligence?” Plenty of research has been done on […]

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Tracking enough keywords? How much is enough?

Tracking enough keywords? How much is enough?

A question we regularly come across in the search marketing space is “are we tracking enough keywords?” We hear this question from clients and colleagues across a variety of industries, job titles, and organization types. We decided to dedicate an episode of Found Friday to the question, because it is […]

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Web Light Appearance Update For Google Search Console

Web Light Appearance Update For Google Search Console

Google is ubiquitous when it comes to an online presence. Users turn to Google search to find information on a wide variety of topics. Webmasters are constantly trying to stay on top of traffic altering algorithms, optimizing their site for performance. One of the most popular tools for webmasters is […]

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Google Speed Update: How to prepare for the upcoming change

Google Speed Update: How to prepare for the upcoming change

SEOs and marketers know that regular changes to Google’s algorithm are part of their life. Many are minor and roll out with little notice. Of course, there are those that are more significant and impact the way that we create and serve content to our target audiences. Recently, Google’s changes […]

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