GinzaMetrics is happy to start off the New Year with new features! First up is the addition of notes to the Workflow and Reporting areas of the product. Enhancements to reporting is a response to […]
New Notes Feature Enables GinzaMetrics Users Add Context to Reports Read more
Watch LIVE today, January 13, at 11 AM PT / 2 PM ET. We’re back with our first FOUND Friday of 2014 with an exciting guest, Joe Pulizzi. Joe is a thought leader in the
Watch Our Hangout Join us on Friday, December 13, as we continue our FOUND Friday series for digital marketers. This week’s topic focuses on the best search tools for brands and agencies. Whether you are
FOUND Friday What are the Best Search Tools for Brands and Agencies? Read more
Watch Now On Friday, December 6, we’re back with our FOUND Friday discussion on Google Hangouts. This week, we’ll address the intersection of search and public relations. Our special guest will be Leslie Campisi, Managing
FOUND Friday: The Intersection of PR and Search Read more
We just wanted to give you a quick heads up that GinzaMetrics COO Erin Robbins O’Brien recently had an article published on Search Engine Journal. The post is named “The Real Future of Social is
The Real Future of Social is Search from Search Engine Journal Read more
In a world laden with boring beverage insulators (sorry, koozies), one product stands out. Meet the company that seeks to rid the world of moist handshakes with a whole lot of stretch and personality to
Freaker Uses Lifestyle Content Marketing To Build Loyalty and Grow Engagement Read more
Social media continues to gain popularity. According to the Pew Internet Project, 72 percent of U.S. adult internet users are active on at least one social network, up from 67 percent in 2012 and only
Increasing Your Findability with Search and Social Media Read more
It’s a marketer’s dream to always have clickable article titles users flock to, but it’s as much an art as a science to figure out exactly how to create content with a viral reach. While
Click It or Stick It. Create Titles Your Readers Have to Click Read more
Watch Now On Friday, November 1, we will host our weekly FOUND Friday discussion on Google Hangouts. This week, we’ll address the intersection of search and social media. Our special guest will be Warren Lee,
FOUND Friday The Intersection of Search and Social Read more
We now have a slideshow that outlines key takeaways for marketers surrounding Google’s recent Hummingbird and Secure Search (or ‘not provided’) updates. Please share the presentation or download. The State of Search from GinzaMetrics Read
Many of you may already be familiar with the book The Dragonfly Effect written by Jennifer Aaker and Andy Smith. While the book focuses on illustrating social media can be used for social good, of
Applying the Dragonfly Effect to Search and Content Marketing Read more
We sleep with our smartphones by our side and tablet ownership continues to increase, so it’s not surprising that these devices are impacting our behavior. We carry access to our favorite news outlet or retail
FOUND Friday Get Mobile and Search Insights to Help Your Brand Get Found Read more
In 2012, ecommerce sales surpassed a trillon dollars worldwide, and guests on our recent FOUND Friday agreed that ecommerce continue its meteoric rise in 2013 and beyond. Jacqueline Zenn, a Chicago-based strategic consultant and interactive marketing
Holiday Search and Content Strategies for Ecommerce and Brands Read more
With less than 50 days before Black Friday and Cyber Monday 2013, ecommerce companies and brands are making their lists and checking them twice in final preparation for holiday shoppers. On Friday, October 18, we
FOUND Friday Holiday Search & Content Strategies for Ecommerce and Brands Read more
Being responsible for search and/or content in your organization, you are likely acutely aware that it is a bit like peeling an onion. No, I don’t mean it makes you cry (your secret’s safe with
Tracking Competitors to Empower Your Search and Content Marketing Efforts Read more
Today, I’m excited to announce the availability of new features in your GinzaMetrics dashboard. These features come as a result of the continued evolution of search and content, and will help our users to optimize
Two significant changes in the world of search and content occurred recently involving Google—the move to secure search or “(not provided)” and the Hummingbird update. Secure search is the inability to get keyword-specific traffic data
Changes in Search and their Impact on Content Read more
With Google Secure Search (not provided) coverage nearing 100% over the next few months, there will be a renewed interest in average click-through rates (CTR) on the Google search engine result pages (SERPs). The reason
Google SERP Click Through Rates Visualized Read more
