In a world laden with boring beverage insulators (sorry, koozies), one product stands out. Meet the company that seeks to rid the world of moist handshakes with a whole lot of stretch and personality to […]
Freaker Uses Lifestyle Content Marketing To Build Loyalty and Grow Engagement Read more
Social media continues to gain popularity. According to the Pew Internet Project, 72 percent of U.S. adult internet users are active on at least one social network, up from 67 percent in 2012 and only
Increasing Your Findability with Search and Social Media Read more
It’s a marketer’s dream to always have clickable article titles users flock to, but it’s as much an art as a science to figure out exactly how to create content with a viral reach. While
Click It or Stick It. Create Titles Your Readers Have to Click Read more
Watch Now On Friday, November 1, we will host our weekly FOUND Friday discussion on Google Hangouts. This week, we’ll address the intersection of search and social media. Our special guest will be Warren Lee,
FOUND Friday The Intersection of Search and Social Read more
We now have a slideshow that outlines key takeaways for marketers surrounding Google’s recent Hummingbird and Secure Search (or ‘not provided’) updates. Please share the presentation or download. The State of Search from GinzaMetrics Read
Many of you may already be familiar with the book The Dragonfly Effect written by Jennifer Aaker and Andy Smith. While the book focuses on illustrating social media can be used for social good, of
Applying the Dragonfly Effect to Search and Content Marketing Read more
We sleep with our smartphones by our side and tablet ownership continues to increase, so it’s not surprising that these devices are impacting our behavior. We carry access to our favorite news outlet or retail
FOUND Friday Get Mobile and Search Insights to Help Your Brand Get Found Read more
In 2012, ecommerce sales surpassed a trillon dollars worldwide, and guests on our recent FOUND Friday agreed that ecommerce continue its meteoric rise in 2013 and beyond. Jacqueline Zenn, a Chicago-based strategic consultant and interactive marketing
Holiday Search and Content Strategies for Ecommerce and Brands Read more
With less than 50 days before Black Friday and Cyber Monday 2013, ecommerce companies and brands are making their lists and checking them twice in final preparation for holiday shoppers. On Friday, October 18, we
FOUND Friday Holiday Search & Content Strategies for Ecommerce and Brands Read more
Being responsible for search and/or content in your organization, you are likely acutely aware that it is a bit like peeling an onion. No, I don’t mean it makes you cry (your secret’s safe with
Tracking Competitors to Empower Your Search and Content Marketing Efforts Read more
Today, I’m excited to announce the availability of new features in your GinzaMetrics dashboard. These features come as a result of the continued evolution of search and content, and will help our users to optimize
Two significant changes in the world of search and content occurred recently involving Google—the move to secure search or “(not provided)” and the Hummingbird update. Secure search is the inability to get keyword-specific traffic data
Changes in Search and their Impact on Content Read more
With Google Secure Search (not provided) coverage nearing 100% over the next few months, there will be a renewed interest in average click-through rates (CTR) on the Google search engine result pages (SERPs). The reason
Google SERP Click Through Rates Visualized Read more
Watch Now This week, we’ll address the hottest topics in the digital marketing world – Google’s new Hummingbird algorithm (changing results returned) and issues surrounding “keyword not provided.” Our CEO Ray Grieselhuber and COO Erin
FOUND Friday The State of Search and Content Read more
We know that content marketing is a must for brands that want to be found online, but successful marketers know that it’s not just about creating any old content…you need to create the right content.
What is Good Content? Read more
Continuing our weekly FOUND Friday hangouts, we focused on avoiding SEO catastrophes. It’s likely that we’ve all made mistakes with search engine optimization at one point or another, so we shared tips that will help
FOUND Friday Avoiding SEO Disasters Read more
For many retail businesses, the holiday shopping season is when the bulk of their profits are made – it is when they go into the black (hence the term “Black Friday”). eMarketer predicts that U.S. web
Forbes recently listed content marketing as the No. 1 item on their Top 7 Online Marketing Trends for 2014, and we couldn’t agree more (search and social also made the list). In fact, the day after
The Art of Content Marketing Read more
