The Intersection of Search and Social Media
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The Intersection of Search and Social Media

On a recent episode of Found Friday, I sat down with CallRail’s SEO Manager, Carolyn Lyden. Carolyn helps develop CallRail’s SEO program and works with her marketing, content, social, and community teams to discover the sweet spots for obtaining good SEO and useful content. She’s not only a rising start […]

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Alternative search engines and how they impact your marketing
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Alternative search engines and how they impact your marketing

For many years now, Google has dominated the world of search marketing. However, over the past several years, we are seeing Google face more and more competition in the search space. The topic of alternative search engines is growing in relevance for many marketers, and continues to come up in […]

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Technical SEO Optimization Tips and Updates
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Technical SEO Optimization Tips and Updates

Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several broad core algorithm updates. Search console was refreshed and several new features were launched.  Bing […]

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GinzaMetrics Gets an Upgrade and a New Name – Introducing DemandSphere
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GinzaMetrics Gets an Upgrade and a New Name – Introducing DemandSphere

If you’re familiar with our GinzaMetrics brand, you know our focus is on pioneering the science of findability. Starting from a background of search and SEO tools, we have broadened into content marketing, intent, competitor intelligence, social media, and other aspects of what we feel makes up the findability ecosystem. […]

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Using GinzaMetrics and groups to beat your competitors
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Using GinzaMetrics and groups to beat your competitors

You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart decisions about how to target each ad and keyword campaign, in each location where it’s […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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