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Creating a user-focused content strategy

Creating a user-focused content strategy

Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]

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Digital Marketing Trends for Mobile SEO

Digital Marketing Trends for Mobile SEO

This post is from a recent episode of Found Friday, where we’re talking about digital marketing best practices focused on mobile SEO. Mobile is, famously, the way of the future for digital marketers: it’s been surpassing desktop use since around 2016. But, for smaller organizations and organizations working within certain […]

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Get buy-in from the top for your SEO and content marketing

Get buy-in from the top for your SEO and content marketing

Making executives a fan of your SEO and content marketing program The most successful content marketers are the ones that have executive buy-in for SEO and data sharing. Buy-in from your leadership can mean financial investment in your content marketing programs, but it can extend to your company’s culture and […]

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The Intersection of Search and Social Media

The Intersection of Search and Social Media

On a recent episode of Found Friday, I sat down with CallRail’s SEO Manager, Carolyn Lyden. Carolyn helps develop CallRail’s SEO program and works with her marketing, content, social, and community teams to discover the sweet spots for obtaining good SEO and useful content. She’s not only a rising start […]

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Technical SEO Optimization Tips and Updates

Technical SEO Optimization Tips and Updates

Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several broad core algorithm updates. Search console was refreshed and several new features were launched.  Bing […]

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GinzaMetrics Gets an Upgrade and a New Name – Introducing DemandSphere

GinzaMetrics Gets an Upgrade and a New Name – Introducing DemandSphere

If you’re familiar with our GinzaMetrics brand, you know our focus is on pioneering the science of findability. Starting from a background of search and SEO tools, we have broadened into content marketing, intent, competitor intelligence, social media, and other aspects of what we feel makes up the findability ecosystem. […]

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Using GinzaMetrics and groups to beat your competitors

Using GinzaMetrics and groups to beat your competitors

You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart decisions about how to target each ad and keyword campaign, in each location where it’s […]

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Content marketing strategies that will move the needle this year

Content marketing strategies that will move the needle this year

Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss search and content marketing strategies that will help marketers move efforts in the right direction this year. Read the highlights of her interview with hosts Robert O’Haver and Caleb McElveen below, including […]

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Using Effective Content Marketing for Onboarding and Support: Steps to Success

Using Effective Content Marketing for Onboarding and Support: Steps to Success

In the latest episode of GET FOUND!, host and GinzaMetrics COO Erin Robbins speaks with Steveology Group CMO Steve Farnsworth about how to use a company’s full breadth of resources to create more effective content — and attract (and retain) more customers. Read on to discover the insights they shared, […]

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