Welcome to the third week of our series on strategic SEO auditing! This week, the conversation turns from concept to execution. We’re discussing frequently you should perform SEO audits on your content, and the delegation […]
Site Audit Strategy – Who should do them and when Read more
Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how
SEO Site Audit Strategy 101: A Marketers Guide to Content Audits Read more
B2B sales cycle – using content to improve your process The B2B sales cycle differs from the B2C sales cycles in many ways. One of the biggest differences is the length of the sales cycle.
5 ways content can improve your B2B sales cycle Read more
Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several
Technical SEO Optimization Tips and Updates Read more
Tracking keywords: Is it about “more keywords” or is it about the “right keywords” The short answer to more keywords or the right is both. But that doesn’t mean big changes for everyone. Sometimes you’re
Choosing the right keywords for your SEO and marketing strategy Read more
For many years now, Google has dominated the world of search marketing. However, over the past several years, we are seeing Google face more and more competition in the search space. The topic of alternative
Alternative search engines and how they impact your marketing Read more
One of the first things we learn as children is how to share. Letting our friends and classmates use our toys and crayons is rightfully championed. Sharing is caring. So why do we end up
Bridging the Gap Between Content Creation and Marketing Strategy Read more
A common topic during platform demos, conferences, and discussions with digital marketers is whether or not they’re capturing the market accurately. What’s scary is that people seem okay with tracking two or three competitors, but
Are you tracking enough competitors for your marketing strategy? Read more
Competitor Intelligence For Content Creators, SEOs, and Marketers In the last Found Friday episode, we explored topics surrounding the common question of “are we tracking enough keywords?” A related question we often hear from clients
Competitor Intelligence For Content Creators, SEOs, and Marketers Read more
A question we regularly come across in the search marketing space is “are we tracking enough keywords?” We hear this question from clients and colleagues across a variety of industries, job titles, and organization types.
Tracking enough keywords? How much is enough? Read more
Google is ubiquitous when it comes to an online presence. Users turn to Google search to find information on a wide variety of topics. Webmasters are constantly trying to stay on top of traffic altering
Web Light Appearance Update For Google Search Console Read more
SEOs and marketers know that regular changes to Google’s algorithm are part of their life. Many are minor and roll out with little notice. Of course, there are those that are more significant and impact
Google Speed Update: How to prepare for the upcoming change Read more
We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to new products and brands that showcase someone achieving incredible results or having a great time.
Are Instagram influencers a good fit for your business? Read more
Get found with better content and smart SEO writing With 83.6 million new blog posts read by 409 million people every month on WordPress alone, content consumption continues to grow. Whether it’s via blog posts,
Seven SEO writing tips for creating better content in 2018 Read more
The best KPI reporting starts with understanding the goal system The ability to quantify results is a core need for every marketer. There’s a lot of talk about KPI reporting, assuming that it gives you
Creating KPI driven reports to meet your goals Read more
Overwhelmed with SEO and content tools? Keeping up with never-ending algorithm changes, updates, and new practices is a core part of an SEO’s job. Wrangling multiple tools and trying to find an enterprise platform that
Choosing an SEO tool that’s right for your goals Read more
Another Google algorithm update? Those of us who work in search marketing are no stranger to the inevitable Google algorithm update. Google maintains it makes updates almost daily. Some days even see multiple updates. Because
Google algorithm update on April 16th confirmed by Google Read more
Another Universal Search update? Featured snippets get a facelift Looks like Google is at it again. This time taking aim at Featured Snippets. adding “refinement bubbles” that allow users to narrow in on their search.
Google Featured Snippets Update – How it Impacts Your Marketing and SEO Read more
