Lately, the reports of the death of SEO are linked to the rise of content marketing. The correlation seems absurb, especially in light of the importance of search for most brands. Content marketing does play […]
Essential for Survival The Symbiosis of Content Marketing and SEO Read more
According to Content Marketing Institute, only 28% of marketers report being successful at tracking the ROI of content marketing programs. This leaves a number of marketers who are either not attempting to track their content marketing
Five Key Metrics for Content Marketers Read more
At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500
New Era of Marketing Demands a Social Media Mindset Shift Read more
The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify
The Need to Link Social Media to Revenue Prompts Social Intelligence Suite Read more
Content marketers are either spending too much time worrying about their competitor’s every move or not enough time tracking and analyzing their activities. Perfecting the art of marketing spycraft means executing the right mix of
Perfecting Spycraft For Competitive Marketing Intelligence Read more
