In our recent post on backlink auditing, we learned from Seer Interactive’s Zaine Clark that poor backlinks may result in a Manual Actions Report from Google Search Console. Such a report alerts you to onsite […]
Getting back into Google’s good graces after a manual action Read more
So a marketer walks into a pitch… And blows it. As marketers, many, many of us have been there: you visualize a full-scale campaign or new marketing initiative, and it simply doesn’t land with your
Build your own ROI site calculator — and build a better pitch Read more
If you’ve set up a new property in Google Analytics since October, you’ve likely noticed a pretty drastic install experience. You can thank the rollout of Google Analytics 4 for the shock to your system.
What GA4 means for analysts — and for the future of marketing Read more
What do we talk about when we talk about competitor tracking? For many of us, uncertainty makes competitor tracking an absolutely nightmare. That may be because we’re tracking incorrectly. On a recent Found Friday episode,
Why your competitor tracking isn’t paying off — and how to do better. Read more
Are you desperate for a better SEO budget? Are your requests for better resources falling flat? Do you have folders of rejected requests for a copywriter, SEO tracking tool, or simple piece of content? That’s,
Using the language of the “C” to get SEO buy-in Read more
Recently, we talked about identifying our real and relevant competition — and why that process is so difficult. Once you accept that your site has dozens — or hundreds — of other sites playing for
How to turn competitor data into action Read more
Should you be writing for algorithms or eyeballs? Which is more important — keyword-matching and structural SEO, or awesome content? Should you put more effort into optimization or user experience? As we prioritize our marketing
SEO perspectives: Should you write for user experience or for search engines? Read more
Paid search isn’t the “set it and forget it” solution that marketers sometimes make it out to be (try as we might to toss out keywords, spend money, and get leads). Just like every other
The customer journey through paid search Read more
We say it all the time: Authenticity is key to creating an engaging audience experience. However, some organizations can’t allow audiences an up-close-and-personal look — especially nonprofits, healthcare, and government agencies. How do you create
Creating authentic content in red-taped industries Read more
In many organizations, site design falls entirely to developers — that’s, frankly, what a lot of us marketers hope for. Leaving back-end tech to the dev department allows you more time to focus on the
Avoiding SEO issues in JavaScript Read more
Technical SEO is one of the most important aspects of your digital marketing program — and the success of all of your other SEO work can hinge on technical fixes. As an SEO, you can
Technical SEO for CMS users Read more
A good SEO platform can make a good marketing team great, provided it meets that team’s needs. So, how do you choose from the multiple platforms available on the budget — and survive one or
Five things (beyond budget) to look for in an SEO platform demo Read more
At Found Conference, Nisha Kashyap, Creative Director at Sociallyin, spoke on the content creation process. There, she discussed the importance of a consistent brainstorming, execution, and review system, and the value of knowing the “why”
Creation constraints: how knowing your parameters makes better content Read more
Nothing about 2020 has been normal — and this strange new world has an impact on your marketing strategies. At Found Conference, held earlier this year and for the first time virtually, Tyler Cameron from
How to market through a pandemic: Creating content that builds value now and later Read more
Here at DemandSphere, we’ve not only created plenty of marketing platform demos, we’ve sat through several ourselves. And, many of our clients mention that they’ve had rocky starts on the platform demo process. So, how
Survive marketing platform demo with your budget intact Read more
The question comes up in every interview, clients demo, or panel meetup: “What’s your content creation process?” Some of us are all about Post-Its and planners, and some take a more…creative approach. But, how can
Your content creation process: Concept creation is the key Read more
Does your brand have authenticity problems? They seem to be surging. Over the past year, plenty of brands have received negative feedback over sappy “in These Unprecedented Times” messaging. But, it feels inauthentic to not
Keeping it real: Creating unique and authentic content Read more
On a recent Found Friday, DemandSphere’s Erin Acheson caught up with Jasz Joseph, online marketing strategy manager at SyncShow, to chat about chatbots. SyncShow is an agency focused on manufacturing, transportation, logistics and professional service
Let’s chat: Should chatbots be part of your content marketing? Read more
