brightonSEO UK October 2025: it’s ALL AI search
Conference notes will be coming soon. We will also publish a link to my slides on SpeakerDeck after my presentation on Friday at 1:40pm.
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Blog
The DemandSphere blog is the best place to get AI search and SEO news, tips, and tool updates. The blog keeps up with Google algorithm changes and industry news. We also recap our Found Friday episodes here and announce Found Conferences.
Found Friday
Found Friday is our weekly web series where we discuss all things search and content marketing. We often invite guests from the industry to discuss trending topics and news. Guests are invited from around the SEO and marketing space. If you want to join us as a guest, we would love to hear from you!
Found Conference
Our Found Conferences happen in cities around the world, including New York, San Francisco, Tokyo, and Columbus. Found Conferences bring together agency and in-house marketers, as well as tool providers, journalists, and students. We invite our audience to participate through debate and discussion with our presenters. The unique and intimate Found Conference format makes for an unforgettable experience for all attendees. If you would like to have a Found Conference in your city, be sure to contact us.
AI Search and SEO news and trends
If you’re looking for more on search engine optimization, content marketing, or marketing strategy, the DemandSphere blog is a great source. We post articles by our team members, as well as guest bloggers from around the industry. We bring you news from around the world, keeping up with SEO trends from Europe, Asia, and other markets. Whether you’re looking for updates on local search, mobile optimization, page speed testing, the latest in ranking trends, or competitor intelligence – we have it!
We are always on the lookout for the latest trends and news, and updating our platform and product offerings to reflect them. You can learn more about our suite of SEO and content marketing products on the DemandSphere site.
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BrightonSEO San Diego 2025: Our Third Year and the AI Search Reality Check
The DemandSphere team had a fantastic time at brightonSEO San Diego last week. The conference’s third U.S. edition brought together more than three thousand search marketing pros at the Manchester Grand Hyatt on September 23–24,
BrightonSEO San Diego 2025: Our Third Year and the AI Search Reality Check Read more
Google Num 100 & Pagination Update from DemandSphere
DemandSphere will focus on the SERP data that matters while giving ultimate flexibility to those who need deeper pagination depths. This change is a clarifying event for the entire industry, and we believe it is
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Google tests forced pagination on SERPs
This year has certainly been an interesting one for SERP analytics providers. In January, we had the SERPpocalypse. We recovered in about 18 hours due to our existing investment in browser automation and JS-based fetching.
Google tests forced pagination on SERPs Read more
GPT-5 & Gemini Support Added to DemandSphere
I’m happy to announce that we have added support for both GPT-5 (released yesterday by OpenAI) and Gemini. We actually added Gemini support a few weeks ago, but haven’t had a chance to announce it
GPT-5 & Gemini Support Added to DemandSphere Read more
GA4 LLM Traffic Analytics (ChatGPT, Gemini, and more)
We’re happy to announce the release of our new LLM traffic analytics feature, powered by our integration with GA4. This feature is designed to provide insight into content performance, attribution, and other traffic insights, broken
GA4 LLM Traffic Analytics (ChatGPT, Gemini, and more) Read more
We’re the first platform to track Google AI Mode
We’re excited to announce that we are the first platform in our industry to track Google AI Mode. We are working to scale this for all of our clients and have demos available now for
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Use unified visibility from search data to grow in the AI search era (SMX Advanced Boston slides)
I’ll be speaking later today at SMX Advanced (Boston) on the topic of using a unified view of all the available data we have as marketers in order to discover new opportunities for growth in
New features: AI Search Visibility monitoring covering ChatGPT, Perplexity, AI Overviews, and more
Q1 and this first half of Q2 have been the busiest quarters at DemandSphere, to date. We have grown faster than expected and have been working overtime to meet all of the changes that are
DemandSphere in London and Brighton
Seven of us from the DemandSphere team attended brightonSEO last week. Party in London Before heading to Brighton, we spent a few days in London for meetings. We also held a party at The Hawksmoor
DemandSphere in London and Brighton Read more
April 2025 brightonSEO Presentation
I will be speaking about the relationship between AI search engines and traditional organic SERPs from Google and Bing. Here is the link to my slides on Speaker Deck.
April 2025 brightonSEO Presentation Read more
Observations on the January SERPpocalypse
Anybody in SEO over the last few days will tell you that Google made some changes that took out the ability of most rank trackers to accurately collect data. There appear to have been at
Observations on the January SERPpocalypse Read more
Welcoming Duncan Sze to DemandSphere
I’m very excited to announce an addition to our leadership team, Duncan Sze. Duncan joins us as VP, Enterprise, where he will be responsible for our growth in our global markets (outside of Japan), including
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A practical example of optimizing for AI search engines
As a follow-on to yesterday’s post about AI search strategy, I wanted to provide a practical example of what this looks like. There is a lot of attention being given to visibility in AI search
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AI Search strategy in 2025
We’re, understandably, getting a lot of questions about AI search strategy in 2025. For a quick definition, AI search and AI search engines refer to the new type of search interactions that include interaction between
AI Search strategy in 2025 Read more
brightonSEO San Diego Slides
It’s that time of year again! The DemandSphere team will be at brightonSEO San Diego again next week. Access the slides here.
brightonSEO San Diego Slides Read more
Google AI Overviews
Last week at Google I/O, Google referred that what everybody has been calling SGE as AI Overviews. They also announced that they are rolling it out to everybody, but they did not mention a small
Going beyond “what happened” in SERP analytics: BrightonSEO April 2024
April has been a busy month for the DemandSphere team. As mentioned in my previous post, I spent a week with our Tokyo team earlier this month, where we held another FOUND Meetup. I also
Going beyond “what happened” in SERP analytics: BrightonSEO April 2024 Read more