This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve marketing efforts. The conversation was a continuation of […]

How do you measure the success of your marketing efforts? Are you struggling to design attribution models for marketing that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have

Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above

What is account based marketing (ABM)? How do content marketing and ABM work together? Account based marketing (ABM) is an established practice that has been getting a lot of attention as a new trend in B2B

What’s the difference between brands that have successful marketing programs and those still struggling to get the results they want? One word, synergy. Instead of focusing on single metrics generated by individual marketing functions, successful