How do you measure the success of your marketing efforts? Are you struggling to design attribution models for marketing that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have […]
Attribution Model Challenges for Marketers Read more
This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of
Closing the Gap Between Audience Needs and Content Read more
As brands spend more and more on content marketing efforts and the internet becomes crowded with content, the challenges of getting found and engaging audiences continue to plague content marketers and SEOs. Part of the
Trends in Search That are Changing the Content Marketing Game Read more
Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above
How to Approach ABM From a Content Marketing Perspective Read more
What is account based marketing (ABM)? How do content marketing and ABM work together? Account based marketing (ABM) is an established practice that has been getting a lot of attention as a new trend in B2B
What is the Role of Content Marketing in Account Based Marketing (ABM)? Read more
