Fly by the seat of your pants, random acts of content marketing are over. With content marketing budgets rising and the digital space filling up with lots of content, it’s time for marketers to seriously […]
Data in Content Marketing It’s the New Black Read more
The explosion of websites, user publishing, and content marketing have created an environment where data has become the driver for marketing efforts. And if data is not driving decisions in your organization, it should be.
Enter the Chief Marketing Technologist Read more
Black Friday and Cyber Monday are upon us. For most brands, their websites are ready and their shelves are stocked in anticipation of two of the biggest shopping days of the year. It’s too late
Marketing Analytics to Make Your Holidays Bright Read more
You’re only as good as the material you have to work with. When you look at your inbound marketing efforts under this lens, your focus immediately falls on the landing pages you’re driving traffic and
Landing Pages to Meet Inbound Marketing Goals Read more
The majority of content marketers do not have a documented strategy, according to the latest trends report by CMI; and less people creating content perceive themselves as doing so strategically, according to the same study.
Take the First Steps to Content Marketing Strategy Read more
Everyone is talking about it, and everyone is doing it. Content marketing. It’s a bandwagon that marketers are either jumping on, or getting left behind. Everywhere you look, there are advice articles about how to
Creating Content Should Not Be a Shot in the Dark Read more
Marketing professionals are all saying the same thing. They want to create effective content. Although they are creating content, a majority don’t know if it’s effective. There are tools for everything in the process, but
The Strategic Marketer Master of an Effective Workflow Read more
Measuring success in any field means showing results for your efforts. What is disturbing in the world of content marketing is that the majority of marketers do not have a documented strategy. No written strategy
What’s New Content Marketing? Documented Strategies Read more
2014 was the year of content marketing and everyone jumped on the bandwagon which led to advice from every angle about creating better content, using visuals, creating a variety of types of content, and distributing
Why It’s Important to Merge Paid and Owned Media Efforts Read more
The newest Google algorithm update, Penguin 3, has been a topic of conversation in marketing and SEO departments the last few days. Since algorithm updates have become more the norm than the exception, we thought
Penguin 3 and Other Algorithm Updates Keep Content Marketers on Alert Read more
SaaS products have afforded team members and departments within a company the ability to communicate and collaborate. Sharing data and information gives every member of the team the same information, but doesn’t necessarily translate into
Best Practices for SaaS Product Workflows Read more
Here’s a webinar you won’t want to miss. Rand Fishkin, Founder & Wizard of Moz, and Ray Grieselhuber, Founder and CEO of GinzaMetrics, will reveal the state of SaaS companies in the highly competitive digital
Rand Fishkin Joins GinzaMetrics' Webinar to Discuss Building Successful SaaS Companies Read more
Pending Google updates have marketers and SEO departments scrambling to make sure they are ready. No one wants to see a sudden drop in findability, or a complete nullification of years of hard work. Find
FOUND Friday Penguin 3 Friend or Foe? How Updates Impact Your Brand Read more
This week we caught up with Sandra Ponce de Leon, VP of Marketing at Trunx, to talk about the future of visuals and images in cloud storage, and the use of visuals in content creation. Trunx has been
Using Visual Content to Increase Audience Engagement Read more
Summer is almost over and as we near harvest time our FOUND Friday Google Hangout is ready to gather some fresh ideas. This week you will want to tune in as we host Sandra Ponce
FOUND Friday Trunx Joins GinzaMetrics to Discuss Visual Content Read more
Companies fall within one of  two classes: those that are prepared for year-end in September with marketing and content strategies and those that wait until the last minute and suffer economic surprises. Whether your company
Get Ahead in Q4 with a Strong Content and Search Strategy Read more
Paid advertising meet content marketing. Â No longer can these two functions operate separately within an organization. The move from attribution metrics to a customer-centric view has brought (gasp) advertising and content marketing together. Attribution Metrics
Multichannel Search and Content Marketing Read more
Publish better content. Drive traffic. Create conversions. Build brand awareness. Reach KPIs. Raise ROI. Beat the competition.  Lots of marching orders and goals for marketers and the brands they represent. Everyone is already looking at what
Understanding Competitors Through Content Insights Read more
