How effective are your content marketing efforts? How do you measure content performance? How do you really understand your audience and how they’re engaging with your content? If you’re tracking each piece of content separately, you’re not getting the answers to these questions. Measuring the success of content marketing efforts […]Read Article
Have you ever had an older piece of content start performing well on the search engines and suddenly you felt like you just walked outside wearing flowery bell-bottoms and carrying a boom box? Although you’re glad to have the site visits, you realize that visitors to that content may leave […]Read Article
How much does neuroscience influence your content creation strategies? Maybe more than you think. When we attempt to evoke emotional responses through our content, we’re employing tactics to capitalize on what neuroscientists already know, that decisions are made at an emotional level. In the early 1990’s Neuroscientist Antonio Damasio studied […]Read Article
The proliferation of content and the availability of more granular data have created an atmosphere where marketers must understand more about their audience than just their business title and industry. Successfully competing in the ever-expanding content ecosystem requires that marketers know their audiences well enough to understand their preferences and […]Read Article
Have you faced content burnout? If you find yourself staring at a blank screen with a blinking cursor and wondering what you’re doing there, you’re not alone. Although a majority of brands are now implementing a content marketing strategy, 70% of marketers feel their efforts are not effective, according the […]Read Article
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