Use Content Grouping to Track Content Performance
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Use Content Grouping to Track Content Performance

How effective are your content marketing efforts? How do you measure content performance? How do you really understand your audience and how they’re engaging with your content? If you’re tracking each piece of content separately, you’re not getting the answers to these questions. Measuring the success of content marketing efforts […]

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Recycle, Reuse, and Renew Old Content to Boost Your SEO
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Recycle, Reuse, and Renew Old Content to Boost Your SEO

Have you ever had an older piece of content start performing well on the search engines and suddenly you felt like you just walked outside wearing flowery bell-bottoms and carrying a boom box? Although you’re glad to have the site visits, you realize that visitors to that content may leave […]

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The Happiness Factor in Content Marketing
Avatar for Karen Scates

The Happiness Factor in Content Marketing

How much does neuroscience influence your content creation strategies? Maybe more than you think. When we attempt to evoke emotional responses through our content, we’re employing tactics to capitalize on what neuroscientists already know, that decisions are made at an emotional level. In the early 1990’s Neuroscientist Antonio Damasio studied […]

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Create Better Personas to Deliver Relevant, Targeted, Impactful Content
Avatar for Karen Scates

Create Better Personas to Deliver Relevant, Targeted, Impactful Content

The proliferation of content and the availability of more granular data have created an atmosphere where marketers must understand more about their audience than just their business title and industry. Successfully competing in the ever-expanding content ecosystem requires that marketers know their audiences well enough to understand their preferences and […]

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How to Find Fresh Content Ideas Your Audiences Will Love
Avatar for Karen Scates

How to Find Fresh Content Ideas Your Audiences Will Love

Have you faced content burnout? If you find yourself staring at a blank screen with a blinking cursor and wondering what you’re doing there, you’re not alone. Although a majority of brands are now implementing a content marketing strategy, 70% of marketers feel their efforts are not effective, according the […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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