What color is your ROI? Effective marketing campaigns are moving the needle away from the red and creating more revenue than costs. Marketing campaigns cannot exist just to exist, they must contribute to the bottom […]
Measuring the Effectiveness of Content Marketing Campaigns Read more
As the algorithm rules change, so does the role of SEO in organizations. SEO departments were first formed to support adversting and to help companies build multitudes of links in order to get their brand
What is the role of SEO? Read more
Everyone is talking about the importance of not just creating content, but creating quality content that drives sales and increases brand awareness. We have been talking to marketers about the challenge of knowing what content
Creating Measurable Content to Meet Strategic Goals Read more
Join us this week as we have a conversation about some challenges marketers have been talking about. The Trials and Tribulations of Task and Workflow Management We’ve been talking to marketing professionals and they are
Experts Discuss the Challenge of Workflow Management on Found Friday Read more
Recently, GinzaMetrics COO, Erin O’Brien, had a chance to catch up with Fuel Interactive COO, Stuart Butler, about the challenges that face marketers and agencies with regards to workflow, process, and overall client/agency relationships. The
Effective Workflow and Task Management for Clients and Agencies Read more
