Black Friday and Cyber Monday are upon us. For most brands, their websites are ready and their shelves are stocked in anticipation of two of the biggest shopping days of the year. It’s too late […]
Marketing Analytics to Make Your Holidays Bright Read more
You’re only as good as the material you have to work with. When you look at your inbound marketing efforts under this lens, your focus immediately falls on the landing pages you’re driving traffic and
Landing Pages to Meet Inbound Marketing Goals Read more
The majority of content marketers do not have a documented strategy, according to the latest trends report by CMI; and less people creating content perceive themselves as doing so strategically, according to the same study.
Take the First Steps to Content Marketing Strategy Read more
Everyone is talking about it, and everyone is doing it. Content marketing. It’s a bandwagon that marketers are either jumping on, or getting left behind. Everywhere you look, there are advice articles about how to
Creating Content Should Not Be a Shot in the Dark Read more
Marketing professionals are all saying the same thing. They want to create effective content. Although they are creating content, a majority don’t know if it’s effective. There are tools for everything in the process, but
The Strategic Marketer Master of an Effective Workflow Read more
