Cooperative content creation sounds a little too much like guest blogging for a lot of marketers, and we know what happened to guest blogging – a lot of brands got punished by Google and by […]
Trending Cooperative Content Creation with Your Customers Read more
Being a content marketer is a little like being a juggler in the circus. Adding and managing several types of content simultaneously while trying to determine which types to keep, discard, and what to add to
Increasing the Findability of Visual Content Read more
Content marketers, you’re creating content and you’re driving traffic to your site, and hopefully you’re contributing to overall corporate goals. But, are you sure you’re getting the most out of your content and the website
One Reason For a Site and Content Audit Better Results Read more
Fly by the seat of your pants, random acts of content marketing are over. With content marketing budgets rising and the digital space filling up with lots of content, it’s time for marketers to seriously
Data in Content Marketing It’s the New Black Read more
The explosion of websites, user publishing, and content marketing have created an environment where data has become the driver for marketing efforts. And if data is not driving decisions in your organization, it should be.
Enter the Chief Marketing Technologist Read more
