Content Strategist
Erin Acheson
Erin covers SEO strategy, content marketing, and search trends for the DemandSphere blog.
Recent Posts
Channeling Change: Lessons from brightonSEO UK 2025
Using Google Search Console and better content choices for SEO Success
Successful live video content marketing and SEO strategy
Identifying which content matters when it all matters
How do Google's SERP changes impact your traffic and revenue? SERP Rewind shows you.
Free Google Shopping Listings: Who Wins and Who Loses?
Creating a user-focused content strategy
Content writing for SEO that resonates with your target audience
Writing for SEO to create successful content
Choosing the Best SEO Platform or Solution Provider - The Ultimate Cheatsheet
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Navigating the search for the perfect SEO platform
Digital Marketing Trends for Mobile SEO
Where does the SEO team fit in your organization?
Get buy-in from the top for your SEO and content marketing
SEO Simplified - Findability Basics for Marketers
Building the best keyword strategy for marketing and SEO
What is a good keyword strategy and how does it impact marketing efforts?
Found Conference: A Crossroad for Digital Marketing
Site Audit Strategy - Who should do them and when
SEO Site Audit Strategy 101: A Marketers Guide to Content Audits
5 ways content can improve your B2B sales cycle
Technical SEO Optimization Tips and Updates
Choosing the right keywords for your SEO and marketing strategy
Alternative search engines and how they impact your marketing
Bridging the Gap Between Content Creation and Marketing Strategy
Are you tracking enough competitors for your marketing strategy?
Competitor Intelligence For Content Creators, SEOs, and Marketers
Tracking enough keywords? How much is enough?
Web Light Appearance Update For Google Search Console
Google Speed Update: How to prepare for the upcoming change
Are Instagram influencers a good fit for your business?
Seven SEO writing tips for creating better content in 2018
Creating KPI driven reports to meet your goals
Choosing an SEO tool that's right for your goals
Google Featured Snippets Update - How it Impacts Your Marketing and SEO
What Google's Mobile-First Index Means for You
How To Simplify Your Content Writing Process
SEO Reporting Solution that Meet Marketers Needs
Amazon SEO Guide
Enterprise Amazon Search Intelligence - Amazon Keyword Tool and Competitor Intelligence
GinzaMetrics Gets an Upgrade and a New Name - Introducing DemandSphere
Keyword Management: A Comprehensive Suite of Tools
DemandSphere - All-In-One Keyword Tracking, Discovery, and Competitor Tool
Google Search Console 2018 Update - New Features And What It Means For You
Google's 2017 Algorithm Changes that May Impact Your Findability
Search comes full circle
Core components of the DemandSphere content marketing and SEO platform
Why we're building DemandSphere, and why we're doing it now
Content marketing strategies that will move the needle this year
Using Effective Content Marketing for Onboarding and Support: Steps to Success
Hacks for finding and using internal data to improve marketing, sales, and customer success
GinzaMetrics Bridges The Gap Between Search and Social Analytics
Improve Social Media Posts and Engagement With Search Keywords
Apply Marketing Intelligence to Prevent Churn
Content Marketing The Shift from Campaign to Audience Building
Subscription Strategy The Holy Grail of Content Marketing
Allocating Resources for Content Marketing
The Importance of Making Better Marketing Tools is to Have Input on Product Development
Creating Viral Content for the B2B World
Content scoring is stupid. And potentially dangerous.
GinzaMetrics teams up with Airbnb to discuss global search marketing strategy
GinzaMetrics PDF Reporting Feature Improved
The Intersection of Search and Content Marketing
The Summer Data Sweep Checking In with Your Content at the Halfway Point
List of Things You Probably Shouldn't Write About Anymore
The Content Inspiration List
Mad Men and AMC Setting a Social Media Standard
But Would Your Grandma Use Tumblr?
Get Found: GinzaMetrics Announces New UI
The Joy of Keeping It Real. Why Small Events Have Big ROI
FOUND Silicon Valley Debuts at 500 Startups with Great Speaker Lineup
The 2013 State of Content Marketing Survey Results. Are Your Goals In Line?
4 Tips to Improve Site Retargeting Campaigns
GinzaMetrics Provides New Keyword Reports for Big Picture Data Views