If you’ve wondered whether or not advocates, influencers, and content creators can boost your marketing strategy – it’s a big “yes!” and Dwayne Waite tells us why during Found Conference.

Dwayne’s work with Schell Games, the country’s largest entertainment and education game development studio, brought expertise in what to do when you need to build community for a launch.

Check out the video below for his tips and best practices on working with your customer advocates and content creators.

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