Do your research
Before you “add SEO” to an existing agency relationship or team, figure out if they’re really going to be able to tackle the challenge. Are they specialists in that area? Do they have resources to make it work properly? Can they integrate the data and findings across all areas of marketing? Do they know how to gather data from all other channels to use for SEO?
All of these questions should help you solve what the best SEO company for you will be. Again, if you do have team members that can tackle it – the right solution may be a tool or platform they can really power use. If you don’t, a consultant, agency, or hybrid model may work best for you.
If you already have an SEO platform or team, and are just looking to integrate them more effectively into your organization, start with a few areas where SEO can inform other marketing channels. Also include places where your other marketing efforts like email, social media, and paid efforts can give SEO a better understanding of target keywords and content priorities.
If you’re looking to get started with an SEO integration, work on a roadmap (a good SEO company can help you with this) that will outline reasonable achievements. That may include a site audit (see below) and technical site fixes, it may be keyword research and then creating target keyword and content pairs, or it may be adding schema.org to your site and updating for mobile-first SEO tactics. The sky is the limit but you are starting on the ground – so pace yourself