We were fortunate to nab some time from Tom Shapiro, CEO of StrataBeat, to talk about his approach to using behavioral intelligence in marketing strategy. Specifically to kick that crappy content right in the kisser!
We’ve all seen it, and most of us have created it: Crappy content. There’s a lot of conversation about how to create better content, and Tom’s approach is one of the best. Check out his presentation below for more on killer content creation.
To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword strategy involves an understanding of why your organization offers what it offers, how it resonates with audiences, what it looks like your target market with relationship to competitors, and measures the efficacy […]
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A good keyword strategy both gathers information from, and informs, every aspect of the marketing ecosystem. It should be a cyclical, dynamic strategy. To build the best keyword strategy we must be tuned into all ways our audience interacts with us. No part of engagement should be left out. To […]
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Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]
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