We were fortunate to nab some time from Tom Shapiro, CEO of StrataBeat, to talk about his approach to using behavioral intelligence in marketing strategy. Specifically to kick that crappy content right in the kisser!

We’ve all seen it, and most of us have created it: Crappy content. There’s a lot of conversation about how to create better content, and Tom’s approach is one of the best. Check out his presentation below for more on killer content creation.

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