One of the reasons there were two sections on content creation during the most recent Found Conference is because it’s what the audience tells us time and time again that they struggle with most.
While content creation is a many nuanced beast, it seems the simple issue of, “What is the most important thing to create content around and how do I know I’m doing it right?” still plagues marketers.
Nisha Kashyap tackles that topic with her approach to process in the presentation below.
We absolutely loved Elizabeth McCumber‘s Found Conference presentation on better content creation by “taking a content cleanse” – even though we were a little nervous at first! What is a content cleanse and how will it improve content creation? We’ll let Elizabeth explain that in her video, and in the […]
Read More
During Found Conference, Lindsay McGuire joined us to speak to the audience about content creation for humans in a way that search engine algorithms can appreciate. What’s wrong with my current content creation process? Maybe nothing. Or maybe it’s good but not great? Maybe you don’t have a process? No […]
Read More
A good keyword strategy both gathers information from, and informs, every aspect of the marketing ecosystem. It should be a cyclical, dynamic strategy. To build the best keyword strategy we must be tuned into all ways our audience interacts with us. No part of engagement should be left out. To […]
Read MoreYou’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.
