One of the reasons there were two sections on content creation during the most recent Found Conference is because it’s what the audience tells us time and time again that they struggle with most.

While content creation is a many nuanced beast, it seems the simple issue of, “What is the most important thing to create content around and how do I know I’m doing it right?” still plagues marketers.

Nisha Kashyap tackles that topic with her approach to process  in the presentation below.

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