On a recent Found Friday, DemandSphere’s Erin Acheson caught up with Jasz Joseph, online marketing strategy manager at SyncShow, to chat about chatbots. SyncShow is an agency focused on manufacturing, transportation, logistics and professional service firms — but chatbots, and the content that populates them, are becoming more popular across industries. Jasz says that many of her clients have had success implementing chatbots in a variety of ways and use cases.
Chatbots are rarely a point of in-depth conversation in the digital marketing space. Many of us think of chatbots in a binary way: turn them on or off, use them or don’t. However, there is an underground strategy that should be used as you consider using a chatbot, and building a strategy behind your bot.
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