Audience-first content marketing during a crisis

Found Conference happened during the COVID-19 pandemic. To address the outpouring of content that accompanied it, Tyler Cameron gave us an overview on content marketing during a crisis.

During his presentation, he focused on:

1. Identifying current business priorities and audience needs
2. Prioritizing evergreen content that will help the audience now and create a lasting traffic source
3. Monitoring and analyzing trends to adjust topics accordingly